MNTN

NOVEMBER 21, 2022

If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. Or start learning a new sport? If you’re wondering who to target your campaigns toward, take a look at some of the segments we highlighted last year to get started, as the same audiences apply.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Basis

MAY 29, 2023

From shifting consumer habits to rapidly evolving technologies, there’s a lot for travel marketing teams to juggle. Below, we outline six marketing challenges in the travel industry today as well as the strategies teams can use to address them. Let’s dive in. Which leads us to our next challenge… 3.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Basis

NOVEMBER 29, 2022

And though having strong creative might seem like a no-brainer for marketers, in today’s complex digital media environment (not to mention tumultuous economic state ), it’s easy for other parts of a campaign to take precedent. We also know that simply reminding marketers of the importance of creative isn’t enough.

Marketing 75

Marketing Machine Learning Retargeting Audience 75

Martech Series

JUNE 30, 2022

Researchers and Marketers Now Can Run Qualitative and Quantitative Research in One Connected Platform. Suzy, integrates quantitative and qualitative research tools, along with a high-quality, proprietary audience network in one connected research cloud. Tap into Suzy’s proprietary audience of screened and verified consumers.

Machine Learning 52

Machine Learning Retargeting Audience MarTech 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 76

Advertising Cookies CPM Retargeting 76

Monetize More

JANUARY 13, 2023

Whether you’re a website owner, online marketer, or digital entrepreneur, you’ll find valuable insights and actionable tips to help you improve your ad performance and achieve better results. When it comes to creating ads, this means that you can create multiple versions of your ad to target different audiences.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

AdvertiseMint

JULY 17, 2023

It uses machine learning, which helps it choose better ad content and show it to the right people. You can group your ads (static, video, and dynamic) into one campaign, which will help your marketing strategies. The solitary campaign setup aims at your intended audience throughout their customer experience.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

Ad Wisey

AUGUST 15, 2023

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 52

Advertising Cookies CPM Retargeting 52

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them.

Retargeting 66

Retargeting Cookies Pop-Up Conversion 66

InMobi

JUNE 12, 2020

The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. We are all facing a pandemic of such proportions together for the first time; honestly never been real than ever and there are a lot of learnings to adopt.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. Retargeting information. Ad placement / contextual targeting.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Marketers report that personalization efforts can boost revenues by up to 15%.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Series, doc, or movie?? And finally—which actual program to watch??? Ad spend on the channel is projected to hit $29.5

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digital Remedy

JUNE 27, 2023

Learn how to maximize your travel and tourism campaign performance by exploring key trends, understanding the current market, and, most importantly, who your customer is and how to reach them along their journey with these five tips: 1. Why Is OTT/CTV Advertising Essential for My Travel Marketing Strategy? Timing is everything.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? As there are a lot of DSPs in the market, how to choose the right one? 4) Audience Building. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

MAY 29, 2018

As programmatic has grown, many unsavory players have entered the market and sullied its once good name. The insights that brands can glean through programmatic can help them better talk to - and ultimately reach - their target audience. How do brands reach their target audiences on mobile? Enter retargeting.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Ways to learn more about adtech.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

Ad Ops Hero

MARCH 25, 2023

I’ve heard from a lot of marketers and business owners who are not excited about the switch. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. For most businesses, predictive analytics can significantly impact retargeting campaigns. See real results. What does this look like?

Audience 64

Audience SEO Machine Learning GDPR 64

illumin

JUNE 25, 2019

Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. Today, legal cannabis is being prescribed as a treatment for chronic pain and illness and is providing an incredible investment opportunity for companies that want to take advantage of the growing (pun intended) market. Let’s get started.

Advertising 55

Advertising Viewability Retargeting Audience 55

Brid.tv

NOVEMBER 1, 2022

There are many major industry players on the market, and each comes with its own set of features and tools. Precise Targeting — Good audience targeting ensures better campaign results. Needless to say, these platforms come with all the tools and features that advertisers use, such as audience targeting. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

illumin

MAY 22, 2024

Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. Now, with the introduction of Threads , Meta is looking to corner another aspect of the social media market. Retargeting Another important feature of Meta ads is retargeting. This is a total of 124.9

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

illumin

AUGUST 28, 2019

How can marketers convert these people who behave by unspoken language? While it may seem like a no-brainer for any marketing strategy, not all marketers are employing effective strategies to make sure they can reach consumers when they are signaling behavior that is deemed ‘top of mind.’.

Retargeting 48

Retargeting Audience Machine Learning Advertising 48

Digital Remedy

APRIL 13, 2023

Here’s the transcript: [00:00:13] Gabby Turyan, Director of Product Marketing : This series topic is attribution. It’s likely that as a marketer, you are running a combination of media and need to track the sources of your traffic and leads to determine what is and isn’t working. Prefer to read? So why measure?

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Martech

MAY 22, 2024

Email marketing: Optimizing the welcome sequence The welcome email sets the stage for your relationship with new subscribers. Social media: Engaging through timed posts and responses Social media thrives on immediacy and relevance, making timing and automation your allies in engaging effectively with your audience.

A/B Testing 73

A/B Testing Retargeting Machine Learning Conversion Rate 73

Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

VideoWeek

NOVEMBER 11, 2022

Netflix has already bid for rights to the ATP tennis tour in some European markets according to the Journal, though it was outbid. Nowhere is this more apparent than in the rapidly growing market for CTV advertising, as more of the world’s leading CTV platforms partner with us to bring advertising demand to their inventory.”.

Media 52

Media Retargeting Non-Profit Entertainment 52

InMobi

AUGUST 11, 2016

Titled “Retain and Re-engage your Mobile Users” , the event brought together app developers, app marketers and start-up enthusiasts to network and understand how best to use remarketing solutions for their businesses. Creatives matter An important factor in effective performance marketing is delivering creative and innovative media ads.

Machine Learning 52

Machine Learning Retargeting Conversion Marketing 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Their Algorithms and machine learning make intelligent recommendations that optimize revenue. It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52