AdExchanger

FEBRUARY 19, 2025

For over a year now, audiences have been changing channels (pun intended). In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message.

Healthcare 88

Healthcare Audience Media 88

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 129

Audience Healthcare SEO Impressions 129

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The same principle should apply to SPI.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Adweek

JUNE 9, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Gravity Global Taps 5 Ex-Madwell Leaders to Launch Gen Z Division Gravity One will operate independently within the global full-service agency The new outfit will be led by two former Madwell staffers.

Agency 264

Agency Healthcare Audience Media 264

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Several dynamics are driving this shift in perception: 1.

Media 59

Media SEO Marketing Healthcare 59

MNTN

JANUARY 31, 2025

” Amanda Tordanato Senior Digital Advertising Manager, Closed Loop Results JASE Medical Healthcare brand JASE Medical produces emergency medical kits for a variety of use cases. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.”

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

JANUARY 12, 2025

In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.

Healthcare 83

Healthcare Media Audience Marketing 83

Digiday

FEBRUARY 24, 2025

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Healthcare 124

Healthcare Audience Marketing Media 124

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience.

Agency 222

Agency Healthcare Manufacturing Audience 222

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. These integrations also customize the audiences’ experiences in real-time, resulting in more relevant interactions and strengthened customer trust.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. YY: How does Datavant help organizations securely connect health data? MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. Additional key results include: Entertainment and social media dominate on interactive live video. 74% said social media apps, like Facebook and Instagram.

Healthcare 98

Healthcare Entertainment Education Audience 98

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 98

Healthcare Manufacturing Retail Audience 98

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms offer online-to-offline attribution across various media channels, allowing marketers to understand the role of each customer touchpoint. These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

Media 104

Media Retail Healthcare GDPR 104

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

Healthcare 115

Healthcare MarTech Communications Retail 115

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Ryan Sperry: I’d say the need for taking an omnichannel approach, which focuses on creating a seamless, holistic customer experience across all the channels where an audience spends time.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

AdvertiseMint

JANUARY 19, 2025

Their advertising strategies include significant investments in digital and traditional media. Their focus lies in maintaining a strong presence across various markets worldwide, using television and digital media to reach the masses. Tech giants, consumer goods companies, and automotive brands top the list of world advertisers.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 98

Healthcare Brand Lift GDPR Finance 98

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Gordon and Kumail Nanjiani.

Healthcare 97

Healthcare Impressions Audience Conversion 97

Martech Series

SEPTEMBER 9, 2022

New sales leader brings a wealth of experience from across media, advertising and technology industries. Most recently, Janis served as the head of holding company partnerships at Channel Factory, where he closed deals with leading media partners over a two-year period to significantly increase annual recurring revenue.

Healthcare 97

Healthcare MarTech Audience Conversion 97

Ad Monsters

AUGUST 7, 2024

With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.”

Cookies 101

Cookies Healthcare Finance Audience 101

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Working closely with the commercial team, he will be tasked with helping publishers, media, and alternative measurement companies leverage MRI-Simmons’ trusted consumer truth set for advanced advertising initiatives. “We

Advertising 98

Advertising Healthcare MarTech Audience 98

Single Grain

APRIL 24, 2025

Perplexity AI transforms content strategy development and execution in several ways: Trend Identification and Content Ideation Perplexity AI excels at identifying emerging trends and topics that resonate with specific audiences.

Marketing 52

Marketing SEO Audience Conversion 52