PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic. But signal loss is nothing new.

Audience 109

Audience Cookies GDPR Retargeting 109

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging.

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech

DECEMBER 16, 2024

Streamline planning, execution, and insights Automate repetitive tasks like audience segmentation, content recommendations, and performance analysis to save time for big-picture initiatives. Use these insights to refine your strategies across channels, content, and audience engagement.

Marketing 122

Marketing GDPR Audience Communications 122

illumin

AUGUST 9, 2024

As a result, Snapchat is the first social platform to allow cross-platform analytics and planning for advanced audiences. Because of this, advertisers can now strategically allocate their budgets to reach audiences efficiently across connected TV , linear TV , streaming, and digital platforms.

GDPR 97

GDPR Ad Inventory Audience Media 97

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience. The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Read more here. Read more here.

Audience 105

Audience Cookies Machine Learning Viewability 105

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The rich trove of first-party data collected by Meta’s social media platforms allows for precision audience segmentation and targeted advertising — even if the exact processes used are largely opaque to advertisers. Why we care.

GDPR 145

GDPR Advertising MarTech Media 145

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. 86% of Americans say data privacy is a concern for them.

Cookies 52

Cookies GDPR Retail Audience 52

The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

AdExchanger

DECEMBER 1, 2024

This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs).

Audience 115

Audience Advertising GDPR Cookies 115

Martech

AUGUST 20, 2024

Inefficient targeting : Poor audience targeting is frequently the cause of failed sales and marketing campaigns. Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that.

GDPR 106

GDPR Marketing MarTech Audience 106

Ad Monsters

OCTOBER 20, 2022

We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. How does this help publishers to monetize their assets and audiences? . AB:I saw an article where you worked with Gusbourne Wines to help expand their audience reach.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. ” Consumer View combines attribute data for persons and households with the high-level view of audiences. “I think the whole industry is aware of that,” Hulst laughed. It took a forcing function in order to make a change.

Advertising 120

Advertising Cookies GDPR Fashion 120

AdvertiseMint

JANUARY 13, 2025

These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. These guidelines ensure such content does not reach inappropriate audiences, maintaining a healthy advertising environment. Google ad policies are designed to uphold ethical, legal, and user-friendly standards.

GDPR 52

GDPR Audience Video Ads Advertising 52

Martech

MARCH 18, 2025

These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. Most vendors comply with GDPR and U.S. Unique phone numbers for website visitors help determine which pages and elements drive the best calls.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

illumin

JANUARY 14, 2025

Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data. In 2025, we expect the General Data Protection Regulation (GDPR) in Europe and California Consumer Privacy Act (CCPA) in the U.S.

Advertising 101

Advertising Marketing Retail Agency 101

The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Difficulty in Targeting the Right Audience Targeting the right audience is another major challenge.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Knowing your audience is fundamental to any marketing endeavor, which can be difficult without access to both online and offline data. Audience profile creation. Audience activation and connection.

Marketing 117

Marketing GDPR Audience Cookies 117

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

VideoWeek

APRIL 10, 2025

Whether youre new to the industry or just need a refresher, heres a timeline of signal loss in digital advertising, from the moment Apple fired the starting pistol back in 2017 to this years predicted low of just 13 percent audience addressability via cookies. This game of cat and mouse between Apple and ad tech has continued ever since.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

JUNE 3, 2025

These are illegal in many countries, including EU members, who are subject to GDPR. What ethical persuasion looks like Persuasion respects your audience and builds trust. Shady opt-ins: Pre-checking opt-in boxes, hiding opt-in requirements in terms and conditions or camouflaging unsubscribe links in email messages.

Clickbait 90

Clickbait GDPR Manufacturing eCommerce 90

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. The Right Angle for Your Audience TargetVideos Vertical Video ! No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. What risks come with inadequate data protection?

Advertising 130

Advertising GDPR Ad Targeting Audience 130

AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. In 2025, short-form videos will dominate strategies as they effectively capture the audiences attention and enhance engagement.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

The Ad Tech Blog

JULY 3, 2024

This data helps marketers create targeted campaigns that resonate with their audience. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Why is legal compliance important in data collection?

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. These choices are then recorded, stored, and enforced as required by regulations like the GDPR and CCPA.

GDPR 66

GDPR Communications MarTech Marketing 66

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

Shipping 133

Shipping Fashion Conversion Retail 133

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

GDPR 109

GDPR Marketing Audience 109

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Brands need to deliver personalized experiences based on the data their audience consents to share. Most marketers are well aware of the increase in privacy regulations over their data collection activities. Making the change in your data strategy.

Marketing 139

Marketing GDPR Cookies MarTech 139

Single Grain

JUNE 13, 2025

Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. The goal of zero-party data is to enhance customer understanding and ensure that all marketing efforts align with the audience’s needs. This distinction matters enormously for email personalization. Preference accuracy indicators.

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Once you’ve collected more audience data, it’s important to categorize it.

Data Management Platform 131

Data Management Platform GDPR MarTech ROI 131

Martech

APRIL 12, 2022

Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. ” While just about every brand needed to focus on GDPR compliance, many will now be thinking that this new legislation is something that doesn’t affect them. . Unforeseen impacts.

GDPR 102

GDPR Marketing Cookies MarTech 102