More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

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Media Entertainment Impressions Agency 105

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it.

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Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. The sweet spot around high creative appeal and better brand lift tends to be entertainment shows and movies, and more niche products,” said Egan. billion persons 18+ ad impressions during the game.

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Brand Lift Audience Food Impressions 75

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Developing dynamic creative to fine-tune targeting.

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Audience Marketing Video Ads Entertainment 68

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

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Ad Targeting Demand Side Platform Impressions Audience 122

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release.

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Viewability Impressions Entertainment Audience 109

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

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Demand Side Platform Media Machine Learning Ad Exchange 98

Single Grain

JUNE 17, 2025

increase in favorability among B2B audiences, a 7.1% But understand the goal isn’t to go viral; it’s to introduce your brand values and expertise to new audiences through content they’re already consuming. lift in awareness, and a 9.5% improvement in ad recall. Medium Demonstrating product value Employee Spotlight 2.9%

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Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

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Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

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Clickbait Audience CPM Entertainment 72

InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?

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Entertainment Electronics Audience Impressions 52

Martech Series

OCTOBER 13, 2022

Innovid announced a partnership with Fox Corporation to measure cross-platform viewing consumption across its industry-leading portfolio of news, sports, entertainment, and streaming properties. Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming.

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Audience Entertainment ROI MarTech 96

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert. They are not.

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Advertising Entertainment Audience Ad Tech 105

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 98

Manufacturing Display Advertising Entertainment MarTech 98

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

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Entertainment Impressions Audience Advertising 119

Martech Series

JUNE 24, 2022

A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience.

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Marketing Manufacturing Audience Entertainment 133

VideoWeek

MAY 7, 2025

US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC’s earnings yesterday, with seven percent growth in digital revenues outweighing print declines.

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Entertainment Cookies Impressions Ad Targeting 59

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value.

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Education Entertainment Fashion Retail 130

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

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Advertising Manufacturing Impressions Audience 105

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

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Martech

MARCH 24, 2025

This includes measuring impressions during games, events and broadcasts. Audience engagement: They analyze fan engagement through social media interactions, attendance figures and participation in events held at the venue. This set a precedent for future naming rights agreements in sports and entertainment venues. Processing.

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Entertainment MarTech ROI Impressions 69

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

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Advertising Impressions Ad Inventory Audience 98

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

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Advertising Marketing Finance Fashion 97

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

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Cookies CPM Food Ad Tech 97

Martech Series

DECEMBER 29, 2022

LiveOne , an award-winning, creator-first, music, entertainment and technology platform, announced today that Courtside Group, Inc. The platform allows brands to reach their most sought after targeted audiences with content covering all verticals (i.e., Proprietary CMS Platform & Network Provides Unique Data and Insights.

Entertainment 96

Entertainment Impressions MarTech Audience 96

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

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Entertainment Impressions MarTech Retail 98

Digital Remedy

OCTOBER 19, 2022

This trust between the audience and the content creator creates a unique and impactful type of advertising available on podcasts. This leads to an already attentive audience listening deeply to a message from someone they trust. Podcasts Offer a High Level of Audience Engagement. Leverage Refined Audience Targeting.

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Advertising Audience Retargeting Media 105

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

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Display Advertising Impressions Manufacturing MarTech 97

MNTN

JANUARY 16, 2025

With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. But the good news is that there are ways to cut through the clutter and find the engaged viewership your brand seeks.

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Advertising Audience Fashion Demand Side Platform 52

Martech Series

FEBRUARY 7, 2023

Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching. Discovery, among others.

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Ad Ops Audience Media Entertainment 98

Martech

AUGUST 2, 2023

You can’t even take from Twitter and move it over because the audience that exists on this platform is slightly different and they expect different things.” ” Brands can find an audience almost instantly on Threads because their existing Instagram audience is easily ported across. ” Get MarTech!

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Entertainment Audience Media Education 98

VideoWeek

APRIL 30, 2025

And that ties into the fragmentation of audiences across so many different streaming and content offerings, all vying for eyeballs. So I think fragmentation of audiences is definitely a big challenge. In which case that ad impression on the home screen is maybe the only ad that they see in that user session.

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Entertainment Audience Media Retail 52

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

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Audience Manufacturing eCommerce Food 145

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

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Advertising Retargeting CPA Audience 52

Martech Series

OCTOBER 24, 2022

Through Spiny’s use of artificial intelligence and advanced analytics, publishers now have a single platform to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. Marketing Technology News: Entertainment Technology Company StoryFit Closes $5.5 Million in Series A Funding.

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Ad Ops Machine Learning Finance Audience 97

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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