Martech Series

JANUARY 10, 2023

Podcast is referred to as an audio program which is presented to the audience in a digital format. In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications.

Marketing 85

Marketing Education MarTech Conversion 85

Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

Education 82

Education Ad Tech Media MarTech 82

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertising 52

Advertising Audience Entertainment Education 52

Martech Series

DECEMBER 20, 2022

The auto subtitle generator is able to recognize, transcribe audio and generate high-quality subtitles with 95 percent accuracy in over 140 languages. The user interface is easy to understand and simple to implement, allowing creators to quickly get their video content online to increase their visibility and expand their audience.

Education 87

Education MarTech Audience Media 87

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” Get MarTech! In your inbox.

Audience 135

Audience eCommerce Entertainment Media 135

Ad Monsters

NOVEMBER 3, 2022

Regarding understanding podcast monetization, this year’s Advertising Week in New York was extremely educational. “There are no ads on subscription episodes, but the promotion that goes into a Spotify subscription show or an Apple subscription show can boost the overall audience of a show,” Albright explained.

Impressions 81

Impressions Audience Conversion Media 81

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 59

Marketing Brand Awareness Education Audience 59

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 103

Education Communications Audience Brand Awareness 103

Martech Series

JULY 29, 2022

This educational webinar provided an understanding of how limited eCommerce platforms are costing businesses more money, why most eCommerce requires more than a shopping cart, selling omnichannel with Product Information Management, as well as a Dynamicweb demo. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

eCommerce 78

eCommerce Education MarTech Audience 78

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But we can also measure other user activities happening concurrently, such as clicks, cursor position, touch rate, scroll rate, scroll depth, audio on/off, audio volume and so on.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

MARCH 7, 2023

It’s also a great time to demonstrate how our audience’s content consumption evolves. Double down on content exclusively for your audience and buyers This may sound obvious, but often our content efforts are focused on the traditional definition of our ideal customer profile. What motivates them more than money?

Audience 99

Audience Education MarTech Marketing 99

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Audio is another underutilized channel amongst political advertisers. Political advertising is a unique beast.

Advertising 69

Advertising Education Audience Cookies 69

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. They combine immersive and 3D moving artwork with audio to create a truly memorable experience.

Marketing 130

Marketing Education Communications Entertainment 130

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience.

Education 86

Education Marketing Conversion MarTech 86

Basis

JANUARY 11, 2024

Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. This key audience segment is made up of the more than 46 million US adults who go “under the knife” each year.

Pharmaceuticals 65

Pharmaceuticals Healthcare Audience Education 65

AdvertiseMint

SEPTEMBER 5, 2023

It is designed for artisans and independent creators to sell their unique products to a global audience. This allows them to balance work with other commitments like family, education, or freelance projects. Online Courses and Education You can create and sell online courses or educational content through Amazon’s platform.

Affiliates 52

Affiliates Education Shipping Manufacturing 52

AdvertiseMint

AUGUST 22, 2023

This technique involves merging different segments of songs to extend your content and engage your audience in a novel way. Use audio editing tools to seamlessly combine the segments, creating a new audio track that flows smoothly. Remix magic: Start by selecting the segments of songs you want to incorporate.

Education 52

Education Audience Agency Advertising 52

InMobi

JUNE 23, 2023

Custom product pages and navigating through user personas are effective strategies for reaching target audiences and improving engagement. Advertisers need more education on how leveraging SKAN and preparing for Privacy Sandbox can help them embrace privacy changes head-on and identify innovative solutions.

Banner 52

Banner Education Advertising Audience 52

All About Advertising Law

OCTOBER 24, 2022

if an ad uses audio and video, then disclosure should use audio and video), repeat them periodically in ads longer than a few minutes, and ensure that they are consistent with and do not contradict the rest of the advertisement. Advertisers should use conspicuous disclosures in the same format or medium used (e.g.,

Media 111

Media Advertising Education Entertainment 111

Advendio

APRIL 4, 2023

Podcasts have been around for quite some time, but only recently have they gained widespread popularity as a kind of entertainment and education. The sponsored content can take the form of pre-roll, mid-roll, or post-roll ads, and can be delivered as an audio ad or a host-read ad.

Agency 69

Agency Advertising Education Entertainment 69

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Contextual targeting is selecting an audience based on user search queries or watching similar site categories.

Advertising 52

Advertising Cookies Ad Space Audience 52

Ad Monsters

JUNE 10, 2022

That was the crux of the message that Keynote Kerel Cooper, President of Advertising, Group Black, delivered during his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022. Diverse voices will lead to diverse audiences and staffing. Authenticity.

Media 76

Media Audience Ad Tech Cookies 76

AdvertiseMint

JULY 16, 2023

With this technology, users can quickly and easily transition between text, graphics, audio clips, video clips, music soundtracks, and more, all with the power of automated speech. Moreover, text-to-speech allows creators cater to a wider audience and make their content more convenient and entertaining. Type your text-to-speech text.

Entertainment 52

Entertainment Education Audience Video Ads 52

AdvertiseMint

OCTOBER 6, 2023

This blog post will provide practical tips and strategies to help you grow your TikTok audience. Posting regularly keeps your audience engaged. Good lighting, clear audio, and well-edited videos make your content more appealing. This makes it more discoverable to a broader audience.

Entertainment 52

Entertainment Audience Education Impressions 52

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. You will reach a specific target audience successfully. What’s more, brands have an array of customization features and endless opportunities to appeal to the audience. Why you should use IGA for your brand?

Banner 85

Banner Food Audience Education 85

Basis

MAY 18, 2022

Rounding the corner into adulthood, pursuing a college education in record numbers , and bursting onto the marketplace with an estimated annual spending power of $143 billion — Gen Z is ready for its moment. audience penetration, up from 78.3% Streaming Video and Audio Media Dominates Heavily. million in 2025 , representing 95.7%

Media 71

Media Entertainment Audience Communications 71

Clearcode

JANUARY 19, 2022

Understanding who your customers are and where they come from is an everlasting challenge, so there is a constant need for analytics and attribution tools that can help marketers divide an audience pool into separate segments easily and develop a personal approach to each group. Digital Audio. Data will definitely remain king in 2022.

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

JANUARY 11, 2023

Redefining AI is hosted by the Squirro Academy, the place for business users and data scientists alike to access free training content, knowledge, and educational artefacts about Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), search and insight engines.

Machine Learning 85

Machine Learning Education MarTech Audience 85

Ad Monsters

AUGUST 19, 2022

The entire forum, which took place earlier this week, was informative and educational and included a once of fun. Following his keynote speech were some unique breakout sessions about leveraging your first-party data , audio advertising , and data clean rooms. Discussing the Adventures in Audio Advertising pic.twitter.com/npgSQy4AqO.

Ad Ops 66

Ad Ops Ad Tech Food Education 66

Clearcode

MARCH 2, 2023

Giuseppe Martoriello : I think an area ripe for disruption is in-game audio. Audio in general is a fast-growing medium within the digital landscape and audio ads placed within the gaming environment have been attracting positive feedback from both advertisers and gaming publishers. There are over 3.2 billion by 2027.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

JUNE 1, 2022

Founded in 2021, Go Addressable provides thought leadership, education and advocacy around the topic. Creative versioning describes offering the ability to deliver different creative messages to different audiences (households) within the same spot for a single advertiser. Audio Type : MPEG1 Layer 2. Frame Rate : 1080i.

Advertising 80

Advertising Agency Audience Education 80

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

Martech

DECEMBER 27, 2023

“A clear majority of consumers want personalized ads and are willing to share the information brands need to make it happen — if the value exchange is right,” said Steve Dunlop, CEO and founder of AMA – A Million Ads, a dynamic creative company for audio. The premise is simple: birds of a feather flock together,” said Davis. “By

Marketing 121

Marketing Cookies MarTech Conversion 121

Brid.tv

APRIL 9, 2024

Will you be using the streams for internal communication or for an external audience? Adaptive bitrate streaming is another must-have, especially if you’re trying to reach a global audience. With TargetVideo’s superior HTML5 video player , publishers can deliver high-quality live streams to their audience. pay-per-view).

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Brid.tv

JUNE 23, 2023

While live streaming isn’t as widespread as video-on-demand , it built a steady footing in the industry during the COVID-19 pandemic, becoming a common practice in business, entertainment, and education. In addition, they can get immediate feedback from their audience and establish a sense of community and personal connection.

Audience 52

Audience Education Entertainment Marketing 52

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S. million views.

Media 61

Media Marketing Food Geo targeting 61

Martech Series

SEPTEMBER 8, 2022

Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.” ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

Conversion 85

Conversion Machine Learning Healthcare Education 85