Basis

FEBRUARY 21, 2025

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 132

SEO Audience Education Machine Learning 132

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience.

Advertising 105

Advertising Audience Education Communications 105

Martech

MAY 1, 2025

” or “What’s the best way to approach video advertising for a B2B audience?” But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. But that’s starting to change. Where should we start? Builds trust.

Education 118

Education Video Ads Audience Conversion 118

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. The Power of First-Party Data Advertisers are looking for new, creative ways to target audiences without solely relying on third-party data.

Real Estate 102

Real Estate Audience Affiliates Education 102

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Build The easiest way to build is to provide targeted education opportunities to your team. This could involve free or paid sources of knowledge.

Marketing 128

Marketing Education ROI Audience 128

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. It turns out that three months is a lifetime in adtech. Google finally broke the stalemate.

Cookies 121

Cookies Conversion Education Impressions 121

Martech

DECEMBER 27, 2024

By putting the audience first and focusing on storytelling that fosters trust and emotional connection, brands will redefine how they engage customers, driving deeper loyalty and greater impact throughout the marketing funnel, he said. The result? A greater emphasis on owning and controlling your own narrative.

Education 120

Education Conversion Marketing MarTech 120

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

Entertainment 299

Entertainment Education Audience Media 299

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. We’re just now beginning to correct this through educational sessions at professional conferences and a growing emphasis on training that starts with strategy before moving into tactics.

Conversion 101

Conversion A/B Testing Education Audience 101

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 124

Audience SEO Education Marketing 124

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 128

Audience Education MarTech Marketing 128

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

PubMatic

MAY 14, 2025

We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. Of course, this education needs to go both ways. Agencies also need to better understand the value mobile app audiences offer – these are often high-value users engaging deeply with content.

Education 99

Education Demand Side Platform A/B Testing CPM 99

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 94

Education Ad Tech Media ROI 94

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Just a strategy built on real insight and alignment with what your audience truly cares about.

Audience 131

Audience eCommerce Marketing Education 131

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season. RAD Intel introduced a new state-by-state functionality to its AI-powered audience insights platform.

MarTech 128

MarTech Communications SEO Conversion 128

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team.

Marketing 122

Marketing Conversion Rate Conversion Click Through Rate 122

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 128

Audience Marketing ROI Manufacturing 128

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 118

ROI Conversion Marketing Education 118

Ad Monsters

APRIL 8, 2025

It shows the education weve done across teams about ad operations is starting to stick. We built it to reduce fragmentation and give clients a clearer, more efficient view of audience performance. We already have strong live audiences on linear, like ESPN, and now were bringing that scale into streaming.

Ad Ops 105

Ad Ops Ad Server Audience Education 105

Martech

MARCH 20, 2025

Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? Attest introduced an audience research capability that lets businesses survey existing and potential consumers within a single solution. And its not just the tech bros and Silicon Valley elites, either.

MarTech 102

MarTech Retail Conversion Education 102

Basis

JANUARY 9, 2025

For agencies working with dealers and brands, educating clients early and often on this point will be especially important. First, defining audience segments specific to the channels youre advertising on is key. Similarly, without third-party cookies, brands and dealers wont have access to the same depth of performance metrics.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

DECEMBER 16, 2024

These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. This let Intercom refine its positioning, target the most effective channels and create highly personalized content for its audience. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 109

A/B Testing Marketing SEO Education 109

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. To stay ahead of the curve, commit to ongoing education and skill development. To advocate wisely while protecting ourselves and our audiences, we must fully understand the tools and capabilities of AI.

Conversion 132

Conversion Marketing Education ROI 132

Martech

AUGUST 7, 2024

They need your insights and education. While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

Marketing 129

Marketing Machine Learning Education Audience 129

Martech

JANUARY 30, 2025

This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. USIM joined with IRIS.TV Gennova introduced an AI-powered platform to automate social media content creation and management. Processing.

MarTech 77

MarTech Education Conversion Communications 77

Fuel Lines

MARCH 22, 2018

A niche blog helps small to midsize agencies develop awareness and appeal quickly with a specific target audience to gain more frequent and larger new business opportunities. . There are hundreds of prospects in this category within an hours drive of the agency. It isn’t incorporated into the agency’s website.

Agency 254

Agency Communications Education Audience 254

Rob Campbell

MAY 5, 2025

As rich parents wait for their lucky kids, they have a captive audience to try and flog them another symbol of success. But the fact Martin and Charles at Kellands Real Estate obviously negotiated this shows they dont really care about the education of the kids, just the wallets of their parents. But its also pretty appalling.

Real Estate 64

Real Estate Education Marketing Impressions 64

Ad Monsters

MARCH 4, 2025

Chegg, an online education company, filed a lawsuit against Google , arguing that AI Overviews have decimated its referral traffic and could ultimately erode the internet as we know it. Search traffic has been the lifeblood of online media for years, providing exposure, ad revenue, and opportunities for audience engagement.

Education 100

Education Ad Tech Audience Media 100

Ad Rants

JUNE 22, 2023

Content Marketing Publish exciting and educational Content. Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Reviews, tutorials, and daily postings on using your product or service are all fair game.

Marketing 228

Marketing Shipping Affiliates Retail 228