Martech

OCTOBER 18, 2024

Ads, posts, conversations, messages, etc. It’s where you showcase your brand, share company updates and connect with your audience. Sponsored Content: Promote organic posts to a wider audience. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

MAY 1, 2025

” or “What’s the best way to approach video advertising for a B2B audience?” But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. But that’s starting to change. Where should we start? Builds trust.

Education 112

Education Video Ads Audience Conversion 112

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. They have good general knowledge.

SEO 129

SEO Education Audience Machine Learning 129

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 115

Education Conversion Marketing MarTech 115

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. You can initiate the conversation! Email isn’t just a communication channel.

Conversion 96

Conversion A/B Testing Education Audience 96

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Nurture relationships Dont ask your audience to do too much at once.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. RAD Intel introduced a new state-by-state functionality to its AI-powered audience insights platform.

MarTech 124

MarTech Communications SEO Conversion 124

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. of newly graduated high school students enroll in four-year education programs. And revenue from higher education websites, online schools, and e-learning platforms is expected to reach $2.85

Education 111

Education SEO CPC Conversion 111

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Basis

FEBRUARY 21, 2025

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 119

Audience SEO Education Communications 119

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 115

ROI Conversion Marketing Education 115

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Titled “The State of Chatbots in B2B Demand Generation” and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S.,

Conversion 111

Conversion Conversion Rate Marketing Education 111

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers.

Conversion 129

Conversion Marketing Education ROI 129

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 115

SEO Conversion Communications Audience 115

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Just a strategy built on real insight and alignment with what your audience truly cares about.

Audience 127

Audience eCommerce Marketing Education 127

Martech

MARCH 20, 2025

Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Resulticks introduced Genie, an AI-powered agent that automates audience segmentation and content creation.

MarTech 97

MarTech Retail Conversion Education 97

Ad Monsters

APRIL 15, 2025

That said, the conversation is starting to shift. Its crucial that publishers, buyers and measurement companies are aligned so we can have more nuanced conversations and better transparency. Education plays a big role here, helping advertisers understand that news isnt something to avoid. How are people finding your content?

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 124

Audience Education MarTech Marketing 124

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Fuel Lines

SEPTEMBER 14, 2015

A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It will also help provide focus in developing your content for a specific target audience. It’s your personalized continuing education program.

Agency 262

Agency Conversion Food Media 262

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Dig deeper: The marketer’s guide to automating customer engagement 6.

Conversion 120

Conversion Education ROI Communications 120

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

DECEMBER 16, 2024

These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. This let Intercom refine its positioning, target the most effective channels and create highly personalized content for its audience. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 106

A/B Testing Marketing SEO Education 106

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 129

Marketing Manufacturing AutoMobile Machine Learning 129

Fuel Lines

MARCH 22, 2018

A niche blog helps small to midsize agencies develop awareness and appeal quickly with a specific target audience to gain more frequent and larger new business opportunities. . Instead, provide content, communications and conversations where the focus is on your understanding of their problems. Don’t focus on selling your services.

Agency 254

Agency Communications Education Audience 254

Martech

JANUARY 30, 2025

This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions.

MarTech 72

MarTech Education Conversion Communications 72

Martech

JANUARY 24, 2025

These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025.

Marketing 128

Marketing Non-Profit MarTech Education 128

Ad Monsters

JANUARY 29, 2025

We have not fought back enough with datawe can show incremental reach and how valuable our audiences are. Sara Badler , Chief Advertising Officer , North America at The Guardian US, pointed out that many media planners still dont fully understand the value of news audiences. The challenge? Its not just about discussing it on panels.

Advertising 89

Advertising Audience Media Display Advertising 89

Digital Remedy

DECEMBER 11, 2024

Developing educational content with insights from medical professionals to assist in guiding users through the conversion funnel. Emphasizing “doctor-recommended” in campaign messaging to enhance credibility.

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

FEBRUARY 27, 2025

Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Regular evaluation ensures continuous optimization.

Click Through Rate 89

Click Through Rate Conversion Conversion Rate Audience 89

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 124

Audience Marketing ROI Manufacturing 124

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111