Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels.

Public Relations 249

Public Relations Agency Communications Media 249

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. Andy Polansky, CEO of global public relations firm Weber Shandwick. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge.

Agency 256

Agency Communications Public Relations Media 256

Fuel Lines

SEPTEMBER 12, 2019

Most agencies have no plan for new business. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. It is also the area where agencies struggle the most. A positioning for your agency isn’t: “We have great creative.”

Agency 249

Agency Public Relations Audience Marketing 249

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 305

Communications Public Relations Media Advertising 305

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

Agency 112

Agency Public Relations Communications MarTech 112

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. “You have to have an agency that covers all of that now.”

Agency 71

Agency Media Public Relations Communications 71

Fuel Lines

FEBRUARY 3, 2016

Jami Oetting, the editor of Agency Post, HubSpot’s blog for the agency professional, shares, How to Seduce Prospects Without Giving Your Work Away for Free. This is a practical session, and you’ll walk away with the tools and information you need to create great content that attracts and converts new clients for your agency.

Agency 242

Agency Public Relations Marketing Advertising 242

Fuel Lines

AUGUST 7, 2013

This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies. Their agencies prospered.

Agency 276

Agency Public Relations Communications Healthcare 276

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Digiday

MARCH 26, 2023

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. that stretches from the “workplace to the marketplace,” said Geraldine White, chief diversity officer at the agency.

Agency 61

Agency Public Relations Media Conversion 61

Fuel Lines

JUNE 9, 2015

“New business has been a problem historically for agencies. Keynote presenters include: Bob Hoffma n, “The Ad Contrarian”, former president of the Hoffman/Lewis agency in San Francisco. BIRMINGHAM, Ala. , A Super Earl Registration has already begun. The primary battle for new business has moved online.

Agency 220

Agency Public Relations Food Marketing 220

Digiday

JUNE 15, 2022

alone, B2B agencies are looking to secure a satisfying slice. Gravity Global, a London-based B2B agency group backed by private equity firm Elysian Capital, just acquired its third agency in the last few months: Mojo Media Labs. With the business-to-business ad revenue pie set to surpass $30 billion next year in the U.S.

Agency 66

Agency Marketing Public Relations Media 66

Martech Series

AUGUST 4, 2022

Total demand is segmented by establishment type in terms of: advertising agencies. public relations agencies. media buying agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. media representatives. direct mail advertisers. display advertisers.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech Series

JANUARY 9, 2023

As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. The promotion recognizes Jones’ outstanding contributions to elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse.

Marketing 92

Marketing Public Relations Communications Agency 92

Martech Series

JANUARY 12, 2023

The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Digiday

AUGUST 24, 2023

At this point, more marketers have in-house agencies than in years past, making it a mainstay in the industry. Bellinger also heads up the global snack maker’s in-house creative agency D3. Meanwhile, there are up to a dozen external agencies Frito works with across its brands to manage different functionalities, per Bellinger.

Public Relations 67

Public Relations Communications Agency Media 67

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. Meaning brands may be more focused on going viral as a way to build brand awareness instead of earned media from publication clippings via a communication firm.

Communications 73

Communications Public Relations Brand Awareness Agency 73

Digiday

MAY 9, 2023

Public relations has a reputation problem. He says economic uncertainty has been a catalyst for shoddy communications practices, agency jumpers and flash in the pan marketing moments as opposed to sustainable brand building.

Public Relations 69

Public Relations Communications Agency Media 69

Digiday

MAY 9, 2023

Public relations has a reputation problem. He says economic uncertainty has been a catalyst for shoddy communications practices, agency jumpers and flash in the pan marketing moments as opposed to sustainable brand building.

Public Relations 69

Public Relations Communications Agency Media 69

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. These were strong, long-lived campaigns formed by PR agencies. A marketer can connect with an influencer via Instagram and create a brand positive campaign just like a PR agency used to do.

Marketing 187

Marketing SEO Food Public Relations 187

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. Agencies and marketing teams can tap into this expertise in a variety of ways.

Advertising 73

Advertising Education Agency Public Relations 73

Martech Series

MARCH 1, 2023

Wells Enterprises Chief Commercial Officer Santhi Ramesh , Nature’s Sunshine VP, Marketing Stephanie O’Farrell , former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse , and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

MARCH 17, 2022

It encompasses all types of companies, from nonprofits to government agencies, across every country where Validity operates – including the United States and United Kingdom.”. Marketers and public relations pros know this from dealing with their own brand-related crises. Why we care.

Public Relations 109

Public Relations Communications MarTech Agency 109

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing. The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

Marketing 89

Marketing Public Relations Retail Manufacturing 89

More About Advertising

SEPTEMBER 30, 2021

Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell. O’Donnell is staying on as chairman.

Public Relations 59

Public Relations Agency Advertising Finance 59

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Most had no clear objective beyond this.

Media 264

Media Public Relations Agency Communications 264

More About Advertising

AUGUST 31, 2017

Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

Public Relations 75

Public Relations Agency Media Advertising 75

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

Public Relations 94

Public Relations Communications MarTech Agency 94

VideoWeek

OCTOBER 19, 2022

Agency group Omnicom has raised its growth forecast for 2022 after a strong Q3, raising its expected full year organic growth from 6.5-7 The results continue a trend over the past year of agencies reporting strong growth and upbeat outlooks, while ad revenue reliant tech companies paint a much more gloomy picture. 7 percent up to 8-8.5

Public Relations 59

Public Relations Manufacturing Agency Communications 59

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech Series

NOVEMBER 24, 2022

MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.

Communications 93

Communications Education Public Relations MarTech 93