Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Martech Series

JANUARY 9, 2023

As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. The promotion recognizes Jones’ outstanding contributions to elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse.

Marketing 92

Marketing Public Relations Communications Agency 92

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. These were strong, long-lived campaigns formed by PR agencies. A marketer can connect with an influencer via Instagram and create a brand positive campaign just like a PR agency used to do.

Marketing 189

Marketing SEO Food Public Relations 189

Martech Series

MARCH 1, 2023

Wells Enterprises Chief Commercial Officer Santhi Ramesh , Nature’s Sunshine VP, Marketing Stephanie O’Farrell , former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse , and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. They also had no definable target audience.

Media 264

Media Public Relations Agency Communications 264

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 278

Communications Public Relations Media Conversion 278

Digiday

JULY 4, 2022

Few esports organizations have issued public statements of any sort regarding the ruling. Even League of Legends developer Riot Games was tentative to speak out: A Riot Games skins producer, rather than a public relations manager, shared the company’s internal memo in support of abortion access.

Public Relations 62

Public Relations Audience Banner Conversion 62

All About Advertising Law

JULY 5, 2023

The Guides reiterate the FTC’s position that material connections between endorser and advertiser should be disclosed but clarify that a “material connection needs to be disclosed when a significant minority of the audience for an endorsement does not understand or expect the connection.” Disclosures. Liability of intermediaries. Section 255.1

Public Relations 52

Public Relations Affiliates Audience Advertising 52

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Commissioner Rebecca Slaughter had more to say.

Public Relations 52

Public Relations Agency Advertising Media 52

Fuel Lines

APRIL 12, 2017

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Customers expect to have direct connections to brand leaders.

Media 274

Media Communications Public Relations Conversion 274

VideoWeek

DECEMBER 15, 2023

“This will allow advertisers and agencies early access to overnight data enabling them to track and react to their advertising activity quicker,” said Ad Signal. The agency estimated that a theoretical “all-in” package would cost €257.68 billion in ad revenues this year, down from over $4.5 billion in 2024.

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

MARCH 27, 2023

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet, according to marketers and agency executives, who say that many marketers are in a test and learn phase when it comes to the technology.

Marketing 51

Marketing Education Public Relations Agency 51

Fuel Lines

JANUARY 9, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Social has grown beyond marketing into other areas of business.

Communications 272

Communications Media Public Relations Conversion 272

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

Marketing 94

Marketing Public Relations Healthcare eCommerce 94

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. The deal grants marketers exposure to 42.7

Advertising 52

Advertising Entertainment Media Non-Profit 52

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

Marketing 89

Marketing Public Relations Healthcare Finance 89

VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.” Vice Media has been seeking a buyer to help it out of tough financial straits.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Here are the top strategies to promote your NFT: PR. or “Top Selling Nike NFTs”.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Digital Agency : Rosetta, Deloitte Digital, Gale.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

SEPTEMBER 8, 2023

According to insiders, YouTube’s short-form TikTok rival has drawn audiences away from longer videos on the Google-owned video platform. Several senior executives left the company and management was restructured, creating a new audience measurement division.

Agency 52

Agency Media Communications Public Relations 52

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Public Relations Audience 105

Digiday

MARCH 14, 2023

In her role, she creates content that resonates with multiple audiences, including publishers, retail media networks and advertisers. It takes a confident leader to work with the biggest names in music, but that’s what Sara Schoch does as a music brand partnerships executive at United Talent Agency.

Retail 65

Retail Education Public Relations Food 65

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

MARCH 8, 2023

When Sara Wildman first started as a social media manager at California-based public relations firm Segal Communications in summer 2020, she was tasked with creating a social media plan for a single client across Instagram, Facebook, LinkedIn and Twitter. Her agency has worked with the likes of Shane Co.

Media 69

Media Agency Public Relations Communications 69

Digiday

JULY 12, 2022

Brands, agencies and platforms are increasingly making massive investments to fund diverse creators. Educating about the business side of content creation is especially helpful for BIPOC influencers with smaller audiences, said D’Anthony Jackson, associate director of digital and influencer marketing at MSL.

Education 65

Education Pop-Up Public Relations Marketing 65

Single Grain

JUNE 28, 2023

The Balance Between Brand and Performance In the past, brand marketing and performance marketing were often seen as separate entities with distinct objectives and strategies: Brand marketing primarily concentrates on creating a brand’s persona, establishing its identity and managing public relations.

Marketing 52

Marketing Conversion Rate ROI Click Through Rate 52

Single Grain

JULY 6, 2021

Recruitment Agencies. If you are in a hurry to hire your new CMO, then hiring a suitable recruitment agency to do this task for you might be a good idea. Keep in mind, though, that recruitment agencies charge a commission for every successful hire. They are easy to launch, budget-friendly, and have the lowest churn rates.

SEO 52

SEO Affiliates Non-Profit ROI 52

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Fuel Lines

AUGUST 2, 2018

New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. As soon as you join/start an agency, make a written list of strengths, weaknesses, opportunities and threats. Stop trying to sell your agency.

Agency 227

Agency Non-Profit Media Marketing 227

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency? Last Word on Crypto PR Agencies.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Single Grain

APRIL 11, 2022

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

Agency 52

Agency SEO Public Relations Education 52

Fuel Lines

APRIL 2, 2013

Created Content I’ve created new business articles that are appealing to my Twitter audience which are primarily is advertising, digital, media and Public Relations professionals. I keep my articles in circulation on Twitter as long as I think each is still relevant to my audience.

Agency 279

Agency Pop-Up Education Audience 279