The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.
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