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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

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7 best link-building services for SEO performance

Martech

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website.

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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Digiday

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet, according to marketers and agency executives, who say that many marketers are in a test and learn phase when it comes to the technology.

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Why you don’t need a CMO… yet

Martech

These include: A bachelor’s degree in business administration or a related field, at a minimum. Big advertising agency experience is also a plus. Maybe marketing agencies can fill that gap for a while. A minimum of 10 years of experience in marketing departments, including significant marketing leadership experience.

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Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

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Top 10 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

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