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Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. Banzai International, Inc. Holdings Inc. Acquisition of Hyros.

ROI 86
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MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap

Martech Series

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Smart investments in PLG motions will continue to advance ROI.

MarTech 87
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10 Top of Funnel Marketing Strategies to Increase Awareness

MNTN

Or you can sponsor events that fit with your brand, and include a link to a landing page on your website to help determine your ROI. Public Relations There are multiple public relations tools you can use to boost your brand in the media.

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What is Integrated Marketing Communication (IMC)?

AdvertiseMint

With IMC, tactics like public relations, billboard ads, events, and more combine powers. Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Align your strategies, channels, and messages to help customers relate to your brand anywhere they engage. This nurtures the relationship.

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Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Very much like the tenets of my Metaverse Manifesto , there is a strong focus on digital citizenship, inclusion, and accessibility of the metaverse for all.

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7 best link-building services for SEO performance

Martech

There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. The value of backlinks is something that is becoming increasingly prominent within the PR industry. The post 7 best link-building services for SEO performance appeared first on MarTech.

SEO 110
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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Digiday

So far, marketers have leaned mostly on the public relations impact of using AI (i.e., Many have spent the last half year pushing for more performance marketing efforts to stand a better chance in proving ROI. “We are doing a lot of testing in ways that help us be able to meet our consumer goal. .