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Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. Banzai International, Inc. Holdings Inc.

ROI 86
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10 Top of Funnel Marketing Strategies to Increase Awareness

MNTN

If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. Influencer Marketing Influencers build their brands on creating a trusting relationship with audiences, and people tend to value their recommendations.

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MarTech Interview with Mona Popli, Vice President of Product Marketing at Heap

Martech Series

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Smart investments in PLG motions will continue to advance ROI.

MarTech 87
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What is Integrated Marketing Communication (IMC)?

AdvertiseMint

With IMC, tactics like public relations, billboard ads, events, and more combine powers. This multi-channel harmony resonates with audiences. Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Identify Target Audiences Get specific on who you need to reach. Increase sales?

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Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

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Top 10 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Digiday

So far, marketers have leaned mostly on the public relations impact of using AI (i.e., At the end of the day as a marketer, your job is to make sure that you are communicating with your audience, you’re educating them [and] you’re inspiring them.