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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who are agency owners. Andy Polansky, CEO of global public relations firm Weber Shandwick. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge.

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Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Martech Series

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

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How agencies are shaping the future of DEI beyond their own walls

Digiday

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. that stretches from the “workplace to the marketplace,” said Geraldine White, chief diversity officer at the agency.

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How Advertising Leaders Can Engage and Retain Gen Z Talent

Basis

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. Agencies and marketing teams can tap into this expertise in a variety of ways.

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CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you. How will CEOs respond organizationally and personally?

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Confessions of a social media entrepreneur on the pressure to constantly create content

Digiday

Agency partners in public relations and social media say they’re feeling the impact as clients are increasingly asking for more content, feeding platforms like TikTok and Instagram Reels in hopes for a viral moment. This conversation has been edited and condensed for clarity. How does that impact the way you work?

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CEOs Can’t Afford to Ignore Social Media

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

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