Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences.
La-Z-Boy, which is based in Michigan, picked a fellow Midwest agency that it said aligned with its values to move the brand forward.
“We’re really at a point where we were looking for some additional partners to help really navigate our path forward,” Christy Hoskins, CMO of La-Z-Boy, told Adweek, adding that Colle McVoy will partner with La-Z-Boy’s longtime agency partner RPA on the rebrand.
