Fuel Lines
JULY 16, 2012
He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.
Fuel Lines
FEBRUARY 19, 2014
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.
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Martech Series
JANUARY 12, 2023
The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.
Martech Series
JANUARY 9, 2023
As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. The promotion recognizes Jones’ outstanding contributions to elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse.
Digiday
JUNE 1, 2022
Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. ” Last year, Mobley said Umanagement drummed up 75 million digital impressions for a client during a campaign only to be dropped shortly after. .
Flashtalking by Mediaocean
DECEMBER 13, 2021
Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.
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