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PRophet, a Stagwell (STGW) Marketing Cloud Product, Wins 2023 Innovation SABRE Award

Martech Series

The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

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How Ad Agencies Can Use PR to Drive New Business

Fuel Lines

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

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FINN Partners Promotes Celia Jones to Global Chief Marketing Officer

Martech Series

Jones’ appointment comes on the heels of two consecutive years of significant double-digit growth, aggressive global expansion, and enhanced firepower across key sectors and integrated capabilities.

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‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame

Digiday

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. ” Last year, Mobley said Umanagement drummed up 75 million digital impressions for a client during a campaign only to be dropped shortly after.

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Pax8’s Corporate Communications Team Wins National Team of the Year Award

Martech Series

The Pax8 Corporate Communication team’s impressive work to plan, execute, and manage the communications and media strategy during the company’s global expansion of acquiring four companies and serving over 50 new countries, added to its impressive proven track record of success. This includes being ready for the next crisis.”.

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Mediaocean Appoints Strategic Marketing Executive David Berkowitz as SVP Corporate Marketing and Communications

Flashtalking by Mediaocean

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

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With false advertising lawsuits on the rise, brands risk long-term harm to their image

Digiday

While it’s hard to predict the long-term repercussions these accused companies will face, the immediate hit can be a public relations nightmare. Over the past month, there were more than 11,000 online mentions of Olaplex, with the #olaplex receiving over three million impressions.