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7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Chili’s Fast Food Financing pop-up emulates a cheap payday loan retailer to knock the rising prices at fast food rivals. You can unsubscribe at anytime.

Marketing 127
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Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV

Adweek

The results revealed a 5% year-over-year decline in non-white talent in popular TV programming, which dropped to 42% overall, as well as an underrepresentation of Hispanic talent both on screen and in ad impressions delivered to Hispanic households. Hispanic people comprise 20% of the U.S.

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Why marketing benefits when it provides forecasted guidance

Martech

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders.

Marketing 120
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Optimizing LLMs for B2B SEO: An overview

Martech

For example, a rich blog post for a fintech company could be titled What is embedded finance? At our agency, we focus on two fronts: Query optimization Analyze and optimize for LLM-driven queries that drive traffic using tools like Google Analytics 4 or Google Search Console. Use cases in real-world scenarios.

SEO 114
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning

More About Advertising

The media landscape has long been shaped by impressions and reach – but impressions aren’t attention, and reach doesn’t guarantee impact. By Steve Bernard, head of insight Ocean Outdoor.

Media 52
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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

The Week in TV Sequoia Capital Leads $100 Million Investment in Mubi Mubi, a UK-based streaming service specialising in international, independent and arthouse cinema, has raised $100 million in growth financing led by Sequoia Capital. ” Netflix Up and Disney+ Down in Latest Barb Survey 20.1 percent of UK households. million (24.8

Media 52
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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, IPG this week also announced it has completed its sale of digital agency Huge, which has been bought by private investment firm AEA Investors for an undisclosed fee. Top Stories MFE Lines Up 3.4 ProSiebenSat.1