Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Metaverse goals.

Brand Awareness 109

Brand Awareness Marketing eCommerce ROI 109

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 66

Media Agency Ad Tech Brand Awareness 66

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. More questions?

Media 111

Media Marketing Machine Learning MarTech 111

Martech

AUGUST 4, 2022

However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase.

Marketing 116

Marketing Conversion Rate Brand Awareness Display Advertising 116

AdvertiseMint

JANUARY 20, 2024

Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Source: reliablesoft.net Hiring a Consultant vs Hiring a Digital Marketing Agency How do consultants stack up to agencies? billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

DECEMBER 13, 2023

Define success and set your goals Don’t just start working with a content creator or agency without understanding what you want to accomplish. Don’t be vague and only talk about increasing site visitors or brand awareness. If you could have handled it yourself for a higher ROI, you would have done so.

Communications 79

Communications Shipping MarTech Brand Awareness 79

AdvertiseMint

FEBRUARY 22, 2024

Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. The auction process happens in milliseconds, allowing Facebook to continuously optimize ad delivery to ensure the best user experience and maximize advertiser ROI. Contact the best Facebook ad agency. Competition.

CPC 52

CPC CPA CPM Impressions 52

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. At my agency, we also like to use keywords for targeting. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign.

Viewability 82

Viewability Conversion Rate Impressions Conversion 82

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. They work with advertising agencies, media sales representatives, and various platforms to secure the best rates and placements for the campaign. Programmatic advertising has revolutionized the media buying process.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Advendio

NOVEMBER 8, 2022

This will be useful in assisting these brands in creating consistency across all channels, thereby assisting them in increasing brand awareness and loyalty, and ultimately enabling them to successfully generate income from numerous channels. Retailers Are Launching Retail Media Networks. Personalization.

Retail 79

Retail Media Conversion Rate Communications 79

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 132

Marketing SEO ROI Conversion 132

InMobi

DECEMBER 14, 2022

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. When you send someone an email, people take action.

Advertising 74

Advertising ROI Media Brand Awareness 74

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent. That’s the fun of this industry.

Communications 52

Communications Conversion Brand Awareness ROI 52

AdvertiseMint

NOVEMBER 12, 2023

No real ROI. For businesses, the goal of a social media presence is often to drive real business results, such as increased sales or brand awareness. Contact the best Instagram advertising agency. The short-term gain of having a larger follower count is not worth the long-term risk of losing your account altogether.

Audience 52

Audience Brand Awareness Media ROI 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If out-stream) over pricier ad products geared toward brand awareness campaigns (ex. Of course, IAB Tech Lab’s guidelines are only that. in-stream).

Video Ads 63

Video Ads Demand Side Platform Impressions Brand Awareness 63

Digiday

JUNE 15, 2022

Advertisers focused on brand awareness campaigns are starting to shift their timelines a bit too. “We Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. For Morning Brew, advertisers focusing on brand awareness want more data on their campaign performance.

Media 68

Media Brand Lift Click Through Rate Brand Awareness 68

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online.

ROI 52

ROI Advertising Conversion SEO 52

InMobi

SEPTEMBER 9, 2018

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. As users’ daily average spending on mobile devices surges, mobile becomes even more relevant for research agencies to directly reach audience and engage in exploratory, descriptive and quick research.

Marketing 52

Marketing Brand Awareness Audience ROI 52

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Agency 52

Agency Media Social Advertising Audience 52

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Brand Awareness 83

Brand Awareness Pop-Up Retargeting Affiliates 83

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency ROI Marketing 98

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

AdvertiseMint

JANUARY 13, 2022

These groups may not find your website via search engines, so having a social media presence within them can really boost awareness for your business. With the right balance of effort, awareness, and authenticity, any brand large or small around the world can experience how social media marketing benefits businesses for themselves.

Media 59

Media Marketing Audience Brand Awareness 59

Martech

OCTOBER 17, 2023

Assign a campaign captain Whether it’s an in-house marketer or an agency partner, having someone to liaise, guide and oversee influencer relations streamlines the process. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 118

Marketing Audience Brand Awareness ROI 118

Lemonads

DECEMBER 11, 2020

Monitor, Test, and Follow your Results Amazon Advertising Final Conclusions Guidelines for a correct advertising campaign While we enjoy the last days of summer, holiday planning is in full swing in agencies and marketing departments around the world. Ready to launch your first amazon advertising campaign? Let’s see how!

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52