Martech Series

NOVEMBER 8, 2022

Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide. GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer.

Agency 86

Agency Media Education ROI 86

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities. According to Thompson, the response so far has been overwhelmingly positive.

Audience 73

Audience Cookies MarTech ROI 73

AdvertiseMint

JUNE 16, 2023

It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience.

A/B Testing 81

A/B Testing Agency Marketing ROI 81

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. Agencies’ ambitions seem to have met with the limited reality of the still-nascent space.

Agency 61

Agency Advertising Retail Audience 61

Ad Monsters

APRIL 10, 2024

In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI. Although some marketers hesitate due to measurement problems, Adlman reassured that those targeting strategic audiences trust AMC’s measurement and verification methods.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. Brands want to work with partners that have the verified first-party data they need to find their target audiences.

ROI 52

ROI Media Retail Cookies 52

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

ROI 98

ROI Marketing Cookies MarTech 98

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

ROI 78

ROI Cookies Entertainment Audience 78

Digiday

MARCH 1, 2023

As gaming continues to cement itself as a primary form of entertainment for people of all ages, not just Gen Z and millennials, the major players creating content and communities around gaming keep trying to lure more marketers and their agencies into the fold. How will you work to translate gaming’s appeal to a marketing audience?

Agency 63

Agency Marketing Ad Tech Entertainment 63

Fuel Lines

AUGUST 1, 2014

After I read it, my first thought was, agency owners are going to hate this book. In all of my years in advertising, working with hundreds of agency owners, I’ve never met any owner as actively engaged with their clients’ business as Jordan has been. There were over four hundred agencies represented at the conference.

Agency 279

Agency Retail ROI Advertising 279

Digiday

OCTOBER 30, 2022

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Media 68

Media Agency Marketing Affiliates 68

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. On top of that, many of the media measurement approaches (e.g.,

ROI 91

ROI Control Group Audience Cookies 91

Ad Monsters

APRIL 19, 2024

While on stage at Green Media Summit, he openly shared his surgery experience with the audience, not hesitating to discuss his recent ordeal. Driving Results Without Being Wasteful During an unexpected twist in his keynote, O’Kelley invited Kyle Vidasolo from Omnicon to the stage to provide a buy-side agency perspective.

Ad Tech 103

Ad Tech CPM Agency Media 103

Ad Monsters

MARCH 21, 2024

Ninety-five percent of decision-makers in advertising and data at brands, agencies, and publishers anticipate ongoing signal loss. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Now, marketing needs to show ROI quickly. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 61

Agency Media Retail Entertainment 61

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Reach audiences not found/hard to find elsewhere (42%). It’s a good fit for our audience (28%) It’s a good fit for our brand (27%).

Brand Awareness 107

Brand Awareness Marketing eCommerce ROI 107

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

ROI 86

ROI Conversion Rate MarTech Audience 86

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Media 108

Media Marketing Machine Learning MarTech 108

OpenX

MARCH 12, 2024

As this transformation matures, buyers need to rely on new targeting capabilities to reach valuable audiences across CTV devices in measurable ways while driving deeper engagement and ROI against their media campaigns. The wealth of first-party data means publishers can make better informed programming decisions.

Audience 52

Audience ROI Media Agency 52

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

NOVEMBER 30, 2022

AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech Series

JULY 7, 2022

Web agency owners and other business executives can learn the latest strategies to drive digital transformation and deliver superior customer experiences at the Umbraco US Summit September 29 in Charlotte. In collaboration with Marcel and Marathon, two of our longest running web agency partners here in the U.S.,

Education 105

Education ROI Agency MarTech 105

Ad Monsters

MARCH 6, 2023

However, sales strategies remained largely the same: the publishers (or their sales arm) negotiated an insertion order with the advertisers (or their agencies). With so many options, it can be difficult and lengthy for publishers to stand out and attract the right brand for their audience.

Advertising 65

Advertising ROI Ad Tech Audience 65

MNTN

DECEMBER 22, 2022

While the amounts differ from brand to brand, some ads were only delivered to ~80% of expected audience numbers. So they’re literally giving the money back,” an agency executive said of Netflix, as reported by Digiday. Digital Advertising Channels Drive Long-Term ROI. They can’t deliver.

Advertising 98

Advertising ROI Audience Retail 98

Martech

OCTOBER 28, 2022

Getting seen by the right audience can be difficult. How do you reach your target audience? Most respondents noted they had few internal resources to support their efforts and often relied on agencies or freelancers for support (typically for content production or digital campaign management and optimization). Content creation.

Advertising 136

Advertising Marketing ROI Conversion 136

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Step 4: Define your target audience.

CPC 52

CPC CPA CPM Impressions 52

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform? Learn More: What is OTT Advertising?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 57

Media Agency Ad Tech Brand Awareness 57

AdvertiseMint

SEPTEMBER 17, 2023

Enhanced targeting: By choosing where your ads appear, you can better target your audience. Increased ROI: The search ads toggle feature enables you to fine-tune your ad placements, improving your ad performance and giving you a better return on investment. Doing this will help you ensure your ads reach the right audience.

Marketing 52

Marketing ROI Conversion Audience 52

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. The study also showed that TV has an average full profit ROI of £5.61

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52