Remove Agency Remove Audience Remove Retargeting Remove ROI
article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105
article thumbnail

How CPGs can realize the value of first-party data with a CDP

Martech

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. On top of that, many of the media measurement approaches (e.g.,

ROI 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is the Cost of Facebook Ads?

AdvertiseMint

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Step 4: Define your target audience.

CPC 52
article thumbnail

How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability.

article thumbnail

Facebook Interest Targeting: The Complete Guide

AdvertiseMint

This method increases the effectiveness of ads by ensuring they reach a more relevant audience, potentially boosting engagement and sales for advertisers while providing users with more pertinent ad content. Audience section : In the setup process, you’ll see a section labeled “Audience.” Understand your audience.

Food 52
article thumbnail

What’s Old is New Again in Digital Advertising

Basis

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

article thumbnail

MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

Martech Series

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Looking to media formats that can support one to one and targeted one to many could yield improved ROI.

MarTech 86