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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO 202
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Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

Digiday

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Media 75
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Why tight budgets mean maximizing content

Martech

Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. You should do this even while you work with a content marketing agency. After you trim legitimate waste around your organization, you can turn your eye to your marketing if necessary.

ROI 111
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You’re interested in ABM but what will it cost?

Martech

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. You can use the right tech stack and channels for your ICP, but it’s tough to get the right ROI without the right team. But if it’s ROI you’re after, the investment pays off. The agency alternative.

ROI 87
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Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

Digiday

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. Havas, meanwhile, assembled a report that it presented at ProcureCon in Europe last week that addresses how agencies and clients need to change their relationship with each other.

Media 60
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MarTech Salary and Career: Monique Battiste on charging ahead

Martech

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” When I had my agency the mission was beating social media at its own games. I’m done.

MarTech 77
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PrograMetrix & WUNDERWORX Launch Marketing Partnership for Cannabis & CBD Brands

PrograMetrix

SEATTLE, WASHINGTON - PrograMetrix, a Seattle-based programmatic advertising agency, has partnered with the creative and digital marketing agency WUNDERWORX to better serve emerging and high-growth cannabis and CBD companies. WUNDERWORX is a digital marketing and branding agency that specializes in cannabis. About PrograMetrix.