Martech

APRIL 12, 2023

Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. This audience is the low-hanging fruit. The ease of identifying this powerful audience also means that it’s ripe with competition; your competitor is likely bidding on the same inventory. Why is this important?

Conversion Rate 100

Conversion Rate Brand Awareness SEO Conversion 100

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

CPC 112

CPC Demand Side Platform CPM Media 112

Martech

DECEMBER 7, 2023

to understand the characteristics and preferences of your target audience. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Behavioral data (browsing history, search queries, etc.)

Conversion Rate 76

Conversion Rate CPA Click Through Rate Conversion 76

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. The following are easy-to-follow steps on how to run Facebook ads for eCommerce ventures: Step 1: Determine your audience and objectives. Once you have your goals in mind, identify your target audience.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. Get more leads.

SEO 114

SEO Conversion Conversion Rate Brand Awareness 114

AdvertiseMint

FEBRUARY 8, 2024

Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. This leads to higher conversion rates. This is particularly because they’re designed to target and engage a specific audience. Create eye-catching images or videos that resonate with your target audience.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech Series

OCTOBER 31, 2022

This new software has been two+ years in the making for the San Diego-based digital marketing agency. The Google-approved app will take the guesswork out of how to best reach a specific brand’s conversion rate goals by pinpointing which marketing channels will provide them with the highest return on investment.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82

AdvertiseMint

AUGUST 13, 2023

Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers. Read more: TikTok Spark Ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 5, 2023

Performance and Branding: Get the Best of Both Worlds Sam Bloom, Chief Executive Officer of marketing and media agency Camelot, spoke to the Wall Street Journal recently about how Connected TV might change the way advertisers treat their Upfront and NewFront buys, and tread caution when picking the right media partner.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys.

Retargeting 63

Retargeting Media Conversion Rate Retail 63

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. It's also a good way to boost sales and increase conversion rates. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Martech Series

AUGUST 9, 2022

The guide aims to assist brands and agencies in understanding China’s social media landscape and optimizing their social media strategies. KAWO’s Cheatsheet helps brands and agencies identify sales opportunities on social media and plan their content based on each social media channel’s role in the marketing funnel.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech Series

SEPTEMBER 14, 2022

Pictory is already popular with YouTubers, bloggers, and coaches, and is now being launched for marketers and agencies with the goal of making video in digital marketing a standard practice across sectors. This groundbreaking tool is available to marketers and agencies worldwide today.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

MARCH 6, 2023

Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group. Consequently, ad placement/timing affects audience retention.

Viewability 82

Viewability Conversion Rate Impressions Conversion 82

MNTN

OCTOBER 10, 2022

It didn’t offer the precise audience targeting or detailed measurement that other channels such as paid search and social could. Bolt Used Out-of-the-Box Creative to Drive Increased Conversion Rates. If that avenue doesn’t work, there are non-agency solutions, such as QuickFrame by MNTN , that don’t cost an arm and a leg.

Conversion Rate 52

Conversion Rate CPA Audience Conversion 52

VideoWeek

MARCH 5, 2024

And now we’re working with probably half a dozen publishers, and we’re just starting to work with a few agencies, and a few publishers have just started coming on board in Europe. So we bring many years of UX theory and design and conversion rate optimisation. We have a suite of different ways to engage audiences.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Step 4: Define your target audience.

CPC 52

CPC CPA CPM Impressions 52

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Martech Series

NOVEMBER 4, 2022

“With Metadata, marketers can pay back their initial investment in under six months, as well as increase their available ad budget by 18% by using Metadata to reduce the operational agency spend to manage their campaigns.” Marketing Technology News: Solving First-Party Audience Expansion Using AI.

ROI 86

ROI Conversion Rate MarTech Audience 86

AdvertiseMint

OCTOBER 2, 2023

How To Add Amazon Affiliate Links As part of the Amazon affiliate marketing program, associates promote various products to their audience. Understand your audience: You should know your target audience’s preferences and needs. Be honest and recommend products that will benefit your audience. Low conversion rate.

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. AdTech companies and ad agencies can build self-serve ad platforms to allow their clients to create their own ad campaigns. Advertising Agencies. websites and video-streaming services).

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

AdvertiseMint

JULY 3, 2023

Consider the CPC when creating your campaign to ensure that your ad reaches the audience most likely to click on it. It is important to correctly configure the targeting options so the TikTok app algorithm can display your ad to the target audience. After all, hiring a graphic designer or an agency costs more money.

CPC 59

CPC CPM Click Through Rate Impressions 59

Martech

MARCH 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Agencies too are likely to wait until their clients demand action. Generally, the agencies will entirely rely on tech companies doing something; but many say that’s not unexpected.

Cookies 113

Cookies GDPR Click Through Rate Advertising 113

Digiday

MAY 29, 2022

To reach its target audience of traveling millennials and Gen Z women, the startup says it finds the most success in working with lifestyle influencers. At least 60% of it is dedicated to influencers on Instagram. Meanwhile, 20% goes toward podcast influencers, 10% to TikTok influencers and 10% to YouTube influencers.

Marketing 68

Marketing Conversion Rate Brand Awareness Audience 68

Digiday

SEPTEMBER 22, 2022

rise in awareness, 8% bump in purchase intent and around 80% tune-in conversion rate. Teads runs a cloud omnichannel service for programmatic digital advertising, providing a one-stop shop of sorts for advertisers and agencies to buy inventory from publishers and content providers.

Conversion Rate 70

Conversion Rate Brand Awareness Ad Inventory Media 70

Martech Series

OCTOBER 26, 2022

When you start doing anything, you need to figure out what informative keywords your target audience is looking for and how your company can assist them to solve those problems. You lack informative aim or, worse, generate material without first conducting keyword research.

SEO 113

SEO Marketing Conversion Rate Education 113

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience. This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech

SEPTEMBER 14, 2021

past-user email campaigns have 3X higher conversion rates versus other email campaigns. TransUnion already struck deals with media agencies to power identity solutions in the past but it was lagging behind Experian in the audience addressability space.”. Read more here. TransUnion to acquire Neustar . Why we care.

MarTech 109

MarTech Conversion Rate SEO ROI 109

AdvertiseMint

JULY 24, 2023

In other words, here is your chance to connect with your audience with native and organic content. Since Spark Ads have the feel of organic posts instead of adverts, they provide a natural and effective way to connect with your audience and boost your visibility. This potentially results in a higher click-through rate.

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. You must comprehend what works for your audience, website, and business objectives in order to optimize your website.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech

MAY 26, 2023

Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience. Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. AI algorithms can provide just that!

Click Through Rate 88

Click Through Rate SEO Conversion Audience 88

AdvertiseMint

SEPTEMBER 10, 2023

With the help of this tool, advertisers can define their target audience based on demographics, interests, behaviors, and more to ensure their ads reach the right users. TikTok’s audience is known for its high engagement levels. As they share the videos with their followers, they help your brand reach a broad audience.

Video Ads 52

Video Ads Click Through Rate Audience Impressions 52

MNTN

SEPTEMBER 16, 2022

Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV. The audience numbers are there, but that’s not the only benefit this channel can provide colleges and universities. Target Your Ideal Student Audience(s).

Education 52

Education Audience CPA Conversion Rate 52