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How To Use Custom Facebook Audiences

AdvertiseMint

Are you looking to take advantage of Custom Facebook Audiences? Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

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How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys.

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The Complete Guide to Facebook Lead Ads

AdvertiseMint

Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. This leads to higher conversion rates. This is particularly because they’re designed to target and engage a specific audience. Create eye-catching images or videos that resonate with your target audience.