Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Some markets are really taking off. In the U.S.,

Conversion 79

Conversion Agency Fashion Retail 79

Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

Media 67

Media Agency Entertainment Audience 67

Martech Series

FEBRUARY 26, 2023

This ensures that each page is tailored to the right people, leading to higher conversion rates and search engine rankings. SEO GPT uses advanced algorithms to automatically scan webpages and produce optimized titles, topics, and descriptions tailored to a specific target audience.

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. It’s a good question!

CPC 111

CPC Demand Side Platform CPM Media 111

InMobi

FEBRUARY 13, 2013

The Studio Platform is also licenced to various brands and agencies for network-agnostic ad building, flighting, and measurement. As you may know, InMobi's in-house award-winning Creative Services team uses InMobi Studio to build Rich Media ads for InMobi advertisers.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

Conversion Rate 74

Conversion Rate CPA Click Through Rate Conversion 74

Martech

APRIL 12, 2023

Only 30 days after adding connected TV to their strategy, MNTN clients saw an increase in conversion rates for both paid search and social, with increasing results over the next two months. If you don’t have video available to you, there are non-agency solutions that don’t cost an arm and a leg to make video creative.

Conversion Rate 99

Conversion Rate Brand Awareness SEO Conversion 99

Martech Series

OCTOBER 31, 2022

This new software has been two+ years in the making for the San Diego-based digital marketing agency. The Google-approved app will take the guesswork out of how to best reach a specific brand’s conversion rate goals by pinpointing which marketing channels will provide them with the highest return on investment.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82

MNTN

MAY 5, 2023

Performance and Branding: Get the Best of Both Worlds Sam Bloom, Chief Executive Officer of marketing and media agency Camelot, spoke to the Wall Street Journal recently about how Connected TV might change the way advertisers treat their Upfront and NewFront buys, and tread caution when picking the right media partner.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. At my agency, we prefer a hands-on method to keep our database spot-on. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. So what’s the key takeaway here?

Non-Profit 107

Non-Profit Conversion Rate Real Estate ROI 107

Martech Series

AUGUST 9, 2022

The guide aims to assist brands and agencies in understanding China’s social media landscape and optimizing their social media strategies. KAWO’s Cheatsheet helps brands and agencies identify sales opportunities on social media and plan their content based on each social media channel’s role in the marketing funnel.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

SEO 113

SEO Conversion Conversion Rate Brand Awareness 113

Martech

AUGUST 4, 2022

However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Top five objectives. Revenue drivers.

Marketing 115

Marketing Conversion Rate Brand Awareness Display Advertising 115

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. It's also a good way to boost sales and increase conversion rates. Paid advertising is one way to dominate your industry and get ahead of the competition. Greater focus on mobile users.

Machine Learning 240

Machine Learning Mobile Search Conversion Rate Conversion 240

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Martech Series

SEPTEMBER 14, 2022

Pictory is already popular with YouTubers, bloggers, and coaches, and is now being launched for marketers and agencies with the goal of making video in digital marketing a standard practice across sectors. This groundbreaking tool is available to marketers and agencies worldwide today.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

AdvertiseMint

FEBRUARY 8, 2024

This leads to higher conversion rates. Our Facebook ad agency can provide the expertise and strategies to maximize your campaign’s effectiveness and ROI. User-friendly : Users don’t have to leave Facebook to complete the form. Once everything looks good, hit the “Confirm” button to set your ad live.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

AdvertiseMint

FEBRUARY 13, 2024

With the Facebook Business Manager, you can track click-through rates, conversion rates, and return on ad spend. Test different formats to see which resonates best with your audience and drives higher conversion rates. You can also give yourself an advantage by hiring the leading Facebook ad agency.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

AUGUST 17, 2022

No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue. Not you and me — nor your team, vendors, agencies, partners, and influencers. Experimentation is about testing things to find out what works. Experimentation.

Marketing 110

Marketing Conversion Rate Conversion ROI 110

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. They work with advertising agencies, media sales representatives, and various platforms to secure the best rates and placements for the campaign. Programmatic advertising has revolutionized the media buying process.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech

NOVEMBER 21, 2023

A boost to the sense of agency and morale all around. Sacred cows can be practices, beliefs, ideas, agencies, vendors or even individual employees. Metrics such as return on investment (ROI), engagement and conversion rates can provide a clear picture of these initiatives’ impact (or lack thereof).

Marketing 106

Marketing Conversion Rate MarTech Conversion 106

AdvertiseMint

AUGUST 13, 2023

Average conversion rate The average conversion rate compares clicks to conversions. However, the average conversion rate of TikTok is around 3.4%. Partner with the best TikTok advertising agency to achieve your company goals and elevate your brand to the next level! to $1.00.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

MNTN

OCTOBER 10, 2022

Bolt Used Out-of-the-Box Creative to Drive Increased Conversion Rates. Bolt’s campaign had a higher conversion rate than both LinkedIn and paid search, and resulted in more time on site than Facebook and Twitter. Their cost-per-view also came in 57% lower than their target, and their conversion rates increased 2.4x.

Conversion Rate 52

Conversion Rate CPA Audience Conversion 52

More About Advertising

JUNE 2, 2015

Marketing a restaurant chain is pretty much an online business these days and UK operator Ask Italian has appointed marketing agency KHWS as its new digital agency following a four-way pitch.

Conversion Rate 71

Conversion Rate SEO Conversion Agency 71

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? conversion rate with MNTN Performance TV. A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? conversion rate with MNTN Performance TV. A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Martech Series

NOVEMBER 4, 2022

“With Metadata, marketers can pay back their initial investment in under six months, as well as increase their available ad budget by 18% by using Metadata to reduce the operational agency spend to manage their campaigns.”

ROI 86

ROI Conversion Rate MarTech Audience 86

Digiday

FEBRUARY 6, 2023

On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S. from 2022, according to eMarketer.

Retargeting 57

Retargeting Media Conversion Rate Retail 57

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. The free keyword planning and research tool Google Keyword Planner is widely used by SEO agencies around the world.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech Series

OCTOBER 17, 2022

Broadcasters, brands and agencies all have turned to Flowcode to power omnichannel experiences across screens and platforms to drive conversions and attribution. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Martech Series

AUGUST 26, 2022

Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry. Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry in the Middle East and North Africa.

Communications 80

Communications Conversion Rate Conversion MarTech 80

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. They offer flexible project, monthly, or hourly rates. But set contracts don’t fit every company.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Digital Turbine

JULY 13, 2022

SingleTap monetization will significantly increase conversion rates AND provide earned revenue for telcos with every app install. Our telco solutions also drive opportunities for advertisers, brands, and agencies to grow their mobile presence. Bolder for Brands & Agencies. And that’s just the beginning.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Martech

MARCH 6, 2023

Each platform’s definition of video completion rate might differ. At my agency, we also like to use keywords for targeting. You can track viewer conversion rate or track brand awareness or purchase intent. Conversion rate Conversion is the Holy Grail of all advertising, not just connected TV advertising.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80