Remove Affiliates Remove Audience Remove Conversion
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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Unilever’s K18 Tests a New Frontier for Beauty Influencing: LinkedIn Whether you’re steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. ” She emphasizes that AI enhances rather than replaces creative ideas.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Test new product rollouts, target audiences, regions, messaging, etc.

Retail 104
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3 Ways to Capture More Leads for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. While I don’t have access to the conversion statistics for Iron Tribe, I can tell you the page above is (currently) the #1 source of new email addresses for Bright Ideas.

Pop-Up 276
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Inside the $24 Billion Growth Story of EY With CMO John Rudaizky

Adweek

Whether you’re a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.

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AI-powered martech news and releases: September 12

Martech

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

MarTech 114
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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115