Martech

AUGUST 23, 2024

No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent. For example: Amazon lost its appeal challenging a DSA requirement to make publicly available a repository containing detailed information on its online advertising. In Europe, at least.

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VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

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Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.

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Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

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Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. Laws like GDPR in Europe and CCPA in the U.S. The post What your attribution model isnt telling you appeared first on MarTech.

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). Get MarTech! The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. In your inbox.

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect. Take our brief 2024 MarTech Replacement Survey Why we care.

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Martech

MARCH 18, 2025

As with many applications on the martech stack, the power of call analytics platforms is in the data. Third-party software integration Integrating call analytics platform data into martech and adtech software systems is essential to create a unified view of customers and prospects. Most vendors comply with GDPR and U.S.

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Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. GDPR analogs. Other duties.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Get MarTech! Why we care. Global impact.

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Martech

DECEMBER 16, 2024

Stay ahead of regulations Conduct due diligence to ensure all tools, platforms, and partners comply with privacy standards like GDPR or CCPA to protect your brands reputation and risks of fines. The post 5 essential priorities for marketers in 2025 appeared first on MarTech. Which of these priorities will you tackle first? Processing.

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Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

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Ad Monsters

MARCH 5, 2025

Whale TVs Vice President of Monetization, Chris Hock , and OneTrusts Senior Vice President & General Manager of Privacy and Data Governance, Ojas Rege , discuss the evolving role of consent management, the challenges of balancing data-driven advertising with consumer trust, and why transparency is the foundation of a sustainable digital future.

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Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

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Martech

JUNE 5, 2024

The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. Are you getting the most from your stack?

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Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

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Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

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Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. Evaluate what you already have You don’t necessarily need new martech or infrastructure. Welcome back to the Gap. Processing.

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Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Increasing budgets.

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Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If The activation layer includes all advertising activations and other tools like CDPs that can have activation capabilities.

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Martech

MARCH 25, 2022

Amazon, Apple, Google and Meta, in their different ways, have sought to create self-contained eco-systems that brands must tolerate if they are to sell, advertise or engage on those platforms. CCPA followed reasonably hard on the heels of GDPR. The post Europe moves to end dominance of Big Tech appeared first on MarTech.

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Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Get MarTech! What’s next. In your inbox.

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Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The post Marketing and Advertising Technology Trends For the Rest of 2022!

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Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU.

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Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. The CDP often automates the distribution of marketer-created customer segments on a user-defined schedule to external martech systems such as marketing automation platforms , email service providers (ESPs), or web content management systems for campaign execution.

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Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

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Martech

APRIL 5, 2023

The CTV opportunity Advertising spending on connected TV (CTV) – which includes display ads on home screens as well as in-stream video ads on platforms like Hulu, Roku and YouTube – is the fastest-growing segment in digital advertising. Pre-built connections to martech/adtech platforms. Get MarTech! In your inbox.

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Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Start building a data-driven martech stack. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information.

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Martech

DECEMBER 16, 2021

Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy while also capturing consent, driving opt-ins, and delivering compelling user experiences.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Seedtag acquires KMTX to boost contextual performance for advertisers. MarTech QnA with the Expert. OTT Is Revolutionizing Advertising.

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Martech Series

FEBRUARY 28, 2023

The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology. The evaluation period covers the period from August 16, 2021 to September 30, 2022.

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Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. In addition to the SOC 2 Type II certification, Oktopost is also compliant with the highest industry standards including ISO 27001, GDPR, CCPA and the EU-US and Swiss-US Privacy Shield Frameworks.

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Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. based Dennis Publishing, at our recent MarTech conference. Chris Wood, Editor.

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Martech Series

JULY 8, 2022

Geo-location and raw movement data are now available in the Aqfer Marketing Data Platform to enhance hyper-targeted, location-based advertising initiatives. This allows our clients to accelerate their time-to-market on location-based marketing or advertising efforts.” Nikhil Gupta, Co-Founder and CTO, Irys.

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