Advertising, Finance and Machine Learning

Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning

Machine Learning Manufacturing Media Retail

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

SEPTEMBER 26, 2022

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Machine Learning

Machine Learning Finance Impressions Retail

Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies

Cookies Advertising Finance Machine Learning

Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. It allows for the continuation of personalized advertising practices while adhering to privacy laws and norms.

Ad Targeting

Ad Targeting Machine Learning Healthcare Ad Tech

Anonos Secures $50 Million in IP-Backed Financing to Deliver Data Privacy Technology with 100% Accuracy and Utility to Data-Driven Enterprises

Martech Series

OCTOBER 19, 2022

Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We

Finance

Finance Machine Learning GDPR Education

Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry

Martech Series

NOVEMBER 7, 2022

addresses the manual practice and high cost of Accounts Payable processing, using artificial intelligence and machine learning technology to automate and simplify the payables process for operations and finance teams. .” AP Workflow Automation – apworks.ai. Expand the list of Digital Media AdTech integrations.

Machine Learning

Machine Learning Media Advertising Marketing

AiAdvertising Announces Appointment of Jerry Hug as CEO

Martech Series

JULY 26, 2022

Finance and Technology Industry Veteran and Driving Force Behind the Creation of the Campaign Measurement Platform, a Revolutionary Industry Solution, to Lead the Company. Under his leadership, I am confident that AiAdvertising will become one of the top advertising technology companies in the country.”.

Machine Learning

Machine Learning Finance MarTech Advertising

AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience

Audience Machine Learning Impressions Finance

Why investors see the potential in AI-powered, copy-generating adtech companies

TechCrunch Ads

JULY 15, 2022

Copysmith last April secured $10 million in financing for its AI-powered “creative content” generation platform. We spoke with Sandhya Venkatachalam, a Khosla Ventures partner specializing in AI and machine learning startups, and Wing Venture Capital partner Zach DeWitt.

Machine Learning

Machine Learning Finance Impressions Marketing

DMS And Seekr Announce New Strategic Partnership

Martech Series

AUGUST 9, 2022

Seekr will leverage the power of DMS’ toolset to maximize advertising results and scale its global user reach. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation.

Machine Learning

Machine Learning Finance Audience Search Advertising

Cut Through the Chaos with Automated Connected TV Advertising

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Why the explosion?

Advertising

Advertising Viewability Brand Awareness A/B Testing

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science

Martech Series

JUNE 22, 2022

Rimando brings nearly seven years’ experience as a data analyst to ArcSpan gained across the mobile gaming, finance, telecommunications, and computer software verticals. ArcSpan, commented, “The digital advertising industry is currently in a state of upheaval. “We are excited to welcome Kelly to ArcSpan. .”

Machine Learning

Machine Learning Retail Audience Finance

eCommerce Product Trends for 2022

Ad Wisey

MAY 6, 2022

These include changing digital technologies and approaches in marketing and advertising, and the growth of social media. Artificial Intelligence and Machine Learning. Businesses now use machine learning and artificial intelligence (AI) to study consumer behavior and improve their understanding of what motivates consumers.

eCommerce

eCommerce Machine Learning Healthcare Food

GlassView Appoints University of Pennsylvania Professor of Neuroscience, Psychology and Marketing to its Advisory Board

Martech Series

NOVEMBER 1, 2022

GlassView , the world’s largest independent video advertising distribution platform, announced that Michael L. Cogwear’s comfortable wearable technology delivers clinical-grade cognitive feedback, powered by nanotechnology sensors, machine learning, and breakthrough science.

Marketing

Marketing Machine Learning Finance MarTech

Trust and Transparency at the Forefront of Advertising

Media Math

OCTOBER 3, 2022

MediaMath has consistently been at the forefront of efforts to support trust and transparency in the digital advertising ecosystem. . Through our Purpose Driven Advertising initiative we focused on providing tools for clients to both prevent the spread of misinformation and disinformation as well as engage with trusted news sources.

Advertising

Advertising Machine Learning Finance Media

Scott Ewings: how AI will revolutionise customer experience

More About Advertising

FEBRUARY 20, 2023

2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough innovations in machine learning and natural language processing. The post Scott Ewings: how AI will revolutionise customer experience first appeared on More About Advertising.

Machine Learning

Machine Learning Advertising Ad Tech Finance

2024 Trends for Financial Services Marketers

Basis

DECEMBER 1, 2023

Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth and strict advertising compliance regulations. Financial services marketers should lean into those advantages to position FIs as a resource for customers anywhere on their trajectory.

Marketing

Marketing Education Finance Machine Learning

MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?

More About Advertising

JUNE 29, 2021

But how can AI and machine learning aid the. first appeared on More About Advertising. AI helps us determine the best experience and message for us as we socialise, search, shop, travel, and watch. The post MediaCom's Lindsey Jordan: can artficial intelligence make marketing more human?

Machine Learning

Machine Learning Marketing Advertising Ad Tech

Spiny.AI Emerges From Beta to Make AI Accessible for Digital Publishers

Martech Series

OCTOBER 24, 2022

Spiny.ai (Spiny), an innovative content analytics, publisher intelligence, and advertising technology provider announced today that they had emerged from beta for a global product launch. To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN).

Ad Ops

Ad Ops Machine Learning Finance Audience

How Smartology connects news brands with top advertisers

More About Advertising

JULY 25, 2018

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience. CEO Mark Bembridge explains.

Machine Learning

Machine Learning Advertising Media Ad Tech

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

Ad Server

Ad Server Machine Learning A/B Testing Ad Tech

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. With advertising, for example, it’s always been difficult to pinpoint which ad in which place caught the buyer’s attention. I just don’t know which half.” Does data really drive insights? Data imputation. Data standardization.

Marketing

Marketing A/B Testing Machine Learning Finance

Where?s the FTC Headed? FTC Commissioners Call for Rulemaking Amid ECOA Settlement Approval

All About Advertising Law

MAY 29, 2020

Notably, two Commissioners are now calling for new rules to help further fight deception in the auto finance market. This could be attributed to that fact that car dealers no longer earn significant revenue from selling cars but instead make money through financing and additional add-ons to the cars.

Finance

Finance Machine Learning Marketing

UM?s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

More About Advertising

JUNE 18, 2018

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. Advertisers could soon be applying the technology to adapt campaign placement and copy in response to real-world outcomes.

Machine Learning

Machine Learning Advertising Ad Tech Finance

The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” . “Not only will Channel 4.0

Video Ads

Video Ads Advertising Media Display Advertising

IPA president Golding launches machine-friendly ad agenda

More About Advertising

APRIL 26, 2017

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech.

Machine Learning

Machine Learning Advertising Ad Tech Finance

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

Advertising

Advertising Marketing Retail Ad Tech

AdSense invalid traffic deductions and how to minimize them

Monetize More

OCTOBER 25, 2022

Although this may seem unfair, Google is only trying to protect its advertisers and users from being charged for ads that are not being seen by real people. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation. These reflect as Credits in the advertisers’ AdWords account.

Header Bidding

Header Bidding Impressions Ad Inventory Machine Learning

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

VideoWeek

APRIL 5, 2024

The company has also explored ways to determine what the user is doing on their HDMI-connected devices in order to show them relevant advertising, including automatic content recognition (ACR) or fingerprinting/watermarking technology. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech

Ad Tech Agency Media Audience

20 Top Women in Media & Ad Tech to Look Out For

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. consumer base – the multicultural market. Elizabeth Herbst-Brady. Heather Petty.

Ad Tech

Ad Tech Media Real Estate Communications

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech

Ad Tech Audience Agency Media

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4

Media

Media Ad Tech Agency Demand Side Platform

InMobi's Business Leaders in APAC

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He is also a part of the IAB Executive Technology and Data Councils for Australia.

Entertainment

Entertainment Search Advertising Machine Learning Retail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising

Advertising Finance CPC Brand Awareness

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Pharmaceuticals

Pharmaceuticals Advertising Media GDPR

Using Chatbots and Generative AI for Sales Growth

Single Grain

JUNE 22, 2023

We’ll delve into the benefits of AI-generated sales content, AI-driven sales forecasting, sales intelligence, and machine learning for sales effectiveness. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions.

Machine Learning

Machine Learning Conversion Conversion Rate Healthcare

How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning

Machine Learning Conversion Rate Manufacturing Finance

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Know how your customers interact with your advertising today and into the future. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Click here to download! A sophisticated UI.

Marketing

Marketing Machine Learning ROI Cookies

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

NOVEMBER 20, 2022

However, because marketers generally don’t own the web pages through which they’re advertising or selling goods, contextual personalization is less frequently available to them beyond general site and category targeting.

Marketing

Marketing Retail Ad Targeting Conversion

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

JANUARY 6, 2020

Finance/Accounting. Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. Management. Software Development/QA Testing. Business Intelligence. Budgeting/Reporting/Planning. alone in 2020 (up from $3.89

Marketing

Marketing Native Advertising Education Non-Profit

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

Pop-Up

Pop-Up Education Entertainment Audience

B2B automation and predictability: Tuesday’s daily brief

Martech

SEPTEMBER 21, 2021

Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. Chris Wood, Editor.

Manufacturing

Manufacturing A/B Testing Machine Learning MarTech

Best Content Marketing Agency: Top 8 Choices for 2022

Single Grain

SEPTEMBER 20, 2022

They generate traffic through paid advertising and SEO. Chosen Data is a content marketing agency that mainly provides services to the health, finance, tech, and marketing industries. They help you to gain qualified traffic instead of un-targeted traffic. Prepares high-quality content based on your campaign goals. 6) Chosen Data.

Agency

Agency Marketing SEO Conversion

Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Trending Sources

Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Integration of Federated Learning for Privacy-Preserving Ad Targeting

Anonos Secures $50 Million in IP-Backed Financing to Deliver Data Privacy Technology with 100% Accuracy and Utility to Data-Driven Enterprises

Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry

AiAdvertising Announces Appointment of Jerry Hug as CEO

AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Why investors see the potential in AI-powered, copy-generating adtech companies

DMS And Seekr Announce New Strategic Partnership

Cut Through the Chaos with Automated Connected TV Advertising

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science

eCommerce Product Trends for 2022

GlassView Appoints University of Pennsylvania Professor of Neuroscience, Psychology and Marketing to its Advisory Board

Trust and Transparency at the Forefront of Advertising

Scott Ewings: how AI will revolutionise customer experience

2024 Trends for Financial Services Marketers

MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?

Spiny.AI Emerges From Beta to Make AI Accessible for Digital Publishers

How Smartology connects news brands with top advertisers

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

Why you’re not getting credit for your marketing efforts — and how AI can help

Where?s the FTC Headed? FTC Commissioners Call for Rulemaking Amid ECOA Settlement Approval

UM?s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

IPA president Golding launches machine-friendly ad agenda

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

AdSense invalid traffic deductions and how to minimize them

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

20 Top Women in Media & Ad Tech to Look Out For

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

InMobi's Business Leaders in APAC

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Using Chatbots and Generative AI for Sales Growth

How to Implement AI in Your Business: A Step-by-Step Guide

6 marketing attribution and predictive analytics platforms your organization should consider

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

8 SaaS Marketing Trends You Can’t Ignore in 2020

Beyond the Blog Post: 21 Inspirational Branded Content Examples

B2B automation and predictability: Tuesday’s daily brief

Best Content Marketing Agency: Top 8 Choices for 2022

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