Advertising Finance GDPR Machine Learning 
The Ad Tech Blog
MAY 4, 2024
Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. It allows for the continuation of personalized advertising practices while adhering to privacy laws and norms.
Martech Series
OCTOBER 19, 2022
Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We
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VideoWeek
MARCH 3, 2023
In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.
Clearcode
MAY 10, 2023
What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.
Single Grain
JUNE 5, 2023
Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.
Single Grain
MAY 22, 2023
Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.
Digiday
NOVEMBER 20, 2022
However, because marketers generally don’t own the web pages through which they’re advertising or selling goods, contextual personalization is less frequently available to them beyond general site and category targeting. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.
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