New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs
Martech Series
JANUARY 11, 2023
According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association. “The
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