Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

OCTOBER 7, 2022

The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to the team as the Vice President of Digital Audiences. Jordan comes to Webbula with over 20+ years of experience in advertising, working for top media properties such as WebMD and Disney.

Advertising 84

Advertising Education ROI Audience 84

Martech

OCTOBER 11, 2023

Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. A big part of that is each RMN has different measurement methods, making it impossible for advertisers to make meaningful comparisons.

Marketing 112

Marketing Retail Education MarTech 112

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Web Advertising. In-App Mobile Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 82

Advertising Entertainment Ad Inventory Fashion 82

Martech Series

JUNE 20, 2022

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology.

Advertising 81

Advertising Education MarTech Ad Tech 81

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. At the other end of the scale, shopping and education sites do not tend to perform as well. But there’s more to it than that. Putting ads out there is only half the battle.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech Series

AUGUST 18, 2022

Out of home (OOH) advertising revenue increased 28.9 billion , based on figures released by the Out of Home Advertising Association of America (OAAA). Computer Software (excluding games & education) +321%. Advertisers on this list who did not spend in Q2 2021 included: Capital One, Expedia, IHG, Canada , and Thirty Madison.

Real Estate 86

Real Estate Advertising Healthcare Food 86

Martech Series

SEPTEMBER 8, 2022

But advertising campaigns often do not reach who they are supposed to,” said Andy Davidson , SVP Data & Strategy for Big Village. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman. Greater regional and demographic specificity.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 1, 2022

-The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. Industry group also introduces agency and programmer committees to ensure addressable advertising continues to meet the needs of buyers and sellers.

Advertising 80

Advertising Agency Audience Education 80

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. As programmatic brand advertising has grown so has the complexity for marketers. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. condition sufferers, caregivers, HCP or prescription users) based on non-sensitive data such as age, location, gender HHI and education level.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

DECEMBER 14, 2022

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced two new additions to its senior team – Pam Zucker joined IAB as Senior Vice President, Chief Strategy Officer, and Jack Koch joined as Senior Vice President, Research & Insights.

Education 82

Education Ad Tech Media MarTech 82

Martech Series

SEPTEMBER 22, 2022

The new report, which looks into how Adland is tackling the environmental impact of their digital ads, found that while six out of 10 advertisers say they are currently tracking the emissions generated by their digital ads, 76% felt the industry needs to do more to tackle the carbon cost of online ad campaigns.

Marketing 82

Marketing Education MarTech Impressions 82

Martech Series

JUNE 17, 2022

Under its new corporate entity, Big Village unites adtech, media, insights, and creative under one roof to solve the industry’s biggest pain points and advance advertising forward for a new era. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Advertising 91

Advertising Audience Education Media 91

Martech Series

JANUARY 26, 2023

The startup has begun working with global advertising holding companies Publicis Groupe and dentsu on client concepts and projects. ” ValuesCo focuses on several gaps in Web3: education, consumer adoption of Web3 wallets, hands-on support required to launch a social token, and real-world impact.

Advertising 78

Advertising MarTech Education Audience 78

Martech Series

FEBRUARY 2, 2023

Thought leaders in streaming automotive advertising set to join forces around the topic “Leave Broadcast Behavior Behind.” Attendees will engage in sessions detailing how to best leverage streaming advertising for automotive marketers and network with industry experts at the rooftop cocktail reception and dinner.

Media 84

Media Education MarTech Audience 84

Martech Series

OCTOBER 31, 2022

It will also feature educational centres for an interactive learning experience, and NFT galleries, displaying and auctioning the works of real-life artists. Advertising in virtual spaces. Educational establishments. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Education 80

Education MarTech Marketing Advertising 80

Martech

JULY 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To prove the point, we’ve also taken at the importance of customer education as part of customer experience. Educating your customers takes things beyond that quick sale. Chris Wood, Editor.

Education 110

Education Banner MarTech Marketing 110

Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Martech Series

DECEMBER 6, 2022

We want to do all we can to ensure that impact is a positive one, whether that be through the educational programs we offer or through the digital experiences we create with our customers, who connect people around the world with critical goods and services. “Inc. “Inc. The post Bloomreach Named to Inc.’s

Education 72

Education Retail MarTech Advertising 72

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. Please take this short survey so we can have your input on the state of martech salaries and careers.

Audience 135

Audience eCommerce Entertainment Media 135

Martech Series

NOVEMBER 24, 2022

19-21 in Salt Lake City, is one of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate, educate and inspire on Impartner’s product vision and direction. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Communications 93

Communications Education Public Relations MarTech 93

Martech Series

NOVEMBER 9, 2022

ENGAGE Link is a business-focused metaverse platform designed for corporations, professionals, education organizations, and event organizers to create their own virtual worlds, provide services directly to their clients and allow them to engage with employees, customers and suppliers. “The The Worlds Within Link.

Education 69

Education Communications MarTech Entertainment 69

Martech Series

NOVEMBER 8, 2022

GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer. Marketing Technology News: MarTech Interview with Ray Zhou, co-founder and co-CEO at Affinity.

Agency 86

Agency Media Education ROI 86

Martech Series

JANUARY 17, 2023

Marketing Technology News: Advertising through Economic Uncertainty. Traditionally, creating, updating and distributing educational print and digital content is a highly manual, time-consuming, redundant, and expensive process. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Education 62

Education MarTech Marketing Advertising 62

Martech Series

OCTOBER 18, 2022

“Her education in journalism and background in enterprise SaaS technology makes her the perfect choice to take ownership of our content programs. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. She is the kind of thought leader that marketers need right now.”

Conversion Rate 89

Conversion Rate Education MarTech Conversion 89

Martech

JANUARY 16, 2024

Consumers — especially younger ones — are increasingly distrustful of advertising. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. Get MarTech! appeared first on MarTech. Why we care. A recent U.K.

MarTech 87

MarTech Education Marketing Advertising 87

Martech Series

NOVEMBER 18, 2022

The same way the sales are not concluded from newspaper classifieds, billboards or Superbowl ads, while great for branding, to be effective their businesses models have to be based on targeted advertising using large amounts of data from an equally large number of users. appeared first on MarTech Series. Small Businesses Are Creators.

Education 95

Education MarTech Conversion Media 95

Martech Series

NOVEMBER 2, 2022

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, has focused throughout 2022 on strengthening and evolving its company culture. Marketing Technology News: MarTech Interview with Gerardo Dada, Chief Marketing Officer at Catchpoint.

Non-Profit 88

Non-Profit Education Banner MarTech 88

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Every business is different,” Meta’s Bui told MarTech. There were more than 1.1

Media 103

Media Marketing Machine Learning MarTech 103

Martech Series

DECEMBER 5, 2022

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced strategic changes to its membership tiers. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. New policies introduced in order to support increased innovation and the expansion of Prebid’s mission.

Education 90

Education Ad Tech MarTech Marketing 90

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. Get MarTech! 1 barrier to the adoption of AI for marketing. In your inbox.

Marketing 95

Marketing Education Machine Learning Entertainment 95

Martech Series

DECEMBER 28, 2022

In the exhibition booth, you can experience ‘Wrtn (wrtn.ai),’ a service that drafts various writings including advertisements based on large scale Generative AI. ” Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. .

Education 70

Education Electronics MarTech Advertising 70