Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked to create a new role at my previous employer, Western Governors University (WGU). Leadership backing.

MarTech 104

MarTech Education Marketing 104

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. A: The challenges are the change management and education piece and keeping that documentation transparent, clearly communicated and accessible. Interview edited for length and clarity.) Q: How did you get where you are today?

MarTech 81

MarTech Education Communications Marketing 81

Martech Series

OCTOBER 20, 2022

Tapcart , a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced the launch of its new educational platform, Tapcart Academy. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon.

Education 52

Education MarTech Retail Conversion 52

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 92

MarTech Communications Conversion Education 92

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. This was because U of Digital started as a solopreneur business, with only Gupta to guide the ship.

Education 74

Education Conversion Ad Tech Shipping 74

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. As for discipline-related outlets, MarTech itself is an excellent example for our field.

MarTech 91

MarTech Education Marketing 91

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

MarTech 130

MarTech A/B Testing Education Marketing 130

Martech Series

DECEMBER 27, 2022

Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. When I start to think about a MarTech strategy I want to go back to basics.

MarTech 92

MarTech Marketing Education Communications 92

Martech

FEBRUARY 15, 2023

Were Facebook and its martech enabled advertisers out to get him and his marriage? Even publications like Marie Claire educate their readers about privacy. When it comes to martech practitioners, we should ask ourselves what content and engagement strategies we employ to drive sales. The same goes for us in the martech space.

MarTech 93

MarTech Conversion Rate Conversion Ad Targeting 93

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career Survey 2023 And then in the position that I’m in now, I had to come in and tell people with 20 years of marketing experience, “You’re wrong. I educate myself.

MarTech 79

MarTech SEO Audience Education 79

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. In Real Story Group’s role as a buyer’s advocate for martech stack leaders, we’ve noticed a recurring trend where larger software companies often disrupt well-reasoned martech selection strategies through aggressive and frequently questionable tactics.

MarTech 95

MarTech Education Marketing 95

Martech

JULY 6, 2022

We love martech, don’t we? We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Many martech tools require a high volume of use to realize full potential .

MarTech 94

MarTech Marketing Education Media 94

Martech

JUNE 16, 2022

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Read next: MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data. The post MarTech Salary and Career: Amanda Donnelly on learning and experience appeared first on MarTech.

MarTech 86

MarTech Education Marketing Agency 86

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app. Indeed, Philips has explicitly labeled their own martech stack as an “ecosystem.”

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Digiday

FEBRUARY 23, 2023

For companies working to mitigate these pitfalls and realize the full potential of their tech investments, the ability to tap external expertise often makes a significant difference — from implementing new technologies to educating and keeping partners up to speed as technology changes. “A

MarTech 59

MarTech Education Communications ROI 59

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech

SEPTEMBER 3, 2021

Yet even today the rapid growth of digital media-driven experience needs can catch enterprises by surprise, and martech stack leaders often bear the burden of absent asset management services in their stack. The DAM playbook: Getting the most out of your digital asset management system: Coming up at MarTech.

MarTech 106

MarTech Media Education Marketing 106

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. Look at your competitors as educators. About Wix About Michal About Wix.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech

NOVEMBER 30, 2023

The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. The four components of the platform are: TinyTake Educate.

Education 94

Education MarTech Marketing 94

Martech Series

JUNE 22, 2022

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series: _. Welcome to this MarTech Series chat, Dave, tell us about yourself and more about your role at Constant Contact. About Dave.

MarTech 85

MarTech Marketing Audience eCommerce 85

Martech Series

JULY 11, 2022

Explain Everything announced that Panopto, the leading video management system for higher education, is now fully integrated with the recordable digital whiteboard Explain Everything. ” Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. They can also record entire lectures.

Education 78

Education MarTech Marketing 78

Martech Series

JUNE 24, 2022

It will also give better access to resources such as EOS Education Professional Development, the Virtual Classroom, digital guides, free training, and webinars. Visitors to the new site can expect: Smooth user experience that guides them through our solutions for education, enterprise, retail, higher education, and house of worship.

Education 121

Education Communications Retail MarTech 121

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Marketing 109

Marketing Education MarTech ROI 109

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 97

ROI Brand Awareness Education MarTech 97

Martech

OCTOBER 11, 2023

Dig deeper: IAB releases new guidelines as retail media networks mature RMN education. How big is the challenge to educating marketers and getting them to adopt? Get MarTech! The post 73% of marketers planning to up RMN spend appeared first on MarTech. RMNs appear to have momentum on their side. In your inbox.

Marketing 113

Marketing Retail Education MarTech 113

Martech

DECEMBER 21, 2023

Educate This doesn’t mean education about your product. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! This stage is pivotal for building trust.

Education 104

Education Audience Communications MarTech 104

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 95

ROI Brand Awareness Marketing Education 95

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Dig deeper: How marketers can measure success Get MarTech!

Marketing 132

Marketing ROI Machine Learning Education 132

Martech Series

JULY 19, 2022

the latest version of the video presentation maker, with a great range of features for educators, business professionals and marketers to create and present engaging videos with ease. comes with a DemoCreator Academy to help educators, business professionals and marketers to create engaging videos hassle-free.

Education 86

Education Entertainment MarTech Communications 86

Martech Series

AUGUST 8, 2022

The event offers a robust conference lineup and networking opportunities crafted to inspire, educate and cultivate new connections with the top experts and industry trailblazers in commerce marketing. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl. 18-20 at the Hilton Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

Martech Series

JANUARY 31, 2023

Openscreen , a leading provider of QR Code driven enterprise solutions, announced the release of Openscreen Engage, an end-to-end solution for publishing QR Code led interactive content for on-location marketing, education and promotional campaigns.

Education 87

Education MarTech Marketing 87

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? ” The lists are broken out into different industries — for example, education versus commercial. ” Get MarTech! The post Onesend and ActiveCampaign support Australian office gear sales appeared first on MarTech. In your inbox.

eCommerce 101

eCommerce Education MarTech Marketing 101

Martech Series

JUNE 30, 2022

Tech & Learning’s Best of Show Awards celebrate the products that are transforming education around the world. ’s most tech-savvy and knowledgeable educators. ISTELive is the premier education technology conference and exhibition in the US. Congratulations to our winners!”.

Education 52

Education Communications MarTech Marketing 52

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Education 75

Education Communications Cookies Conversion Rate 75

Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

Education 82

Education Ad Tech Media MarTech 82

Martech Series

OCTOBER 9, 2022

Through technology, we can break down barriers, equalizing access to education, financial and healthcare services and economic opportunities. ”. In addition, UNICEF data indicated that at least a third of children worldwide could not access remote learning when the pandemic closed schools, resulting in missed education during critical years2.

Healthcare 92

Healthcare Education MarTech Marketing 92

Martech Series

AUGUST 17, 2022

5000 list follows its advancements in education, enterprise and AI research. In the last year, Picsart acquired the learning platform Code Republic under its educational division Picsart Academy, and made its leading tools available to businesses through the launch of an API program and Editor SDK. “Inc.

Education 88

Education MarTech Marketing 88