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Uniting an Industry Through Education: In Conversation with U of Digital Founder Shiv Gupta

Ad Monsters

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. This was because U of Digital started as a solopreneur business, with only Gupta to guide the ship.

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Airmeez Deploys SoundHound to Deliver Effortless Conversational Experiences

Martech Series

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Airmeez announced they will be working with SoundHound AI, Inc.

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Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

Martech Series

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

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Tapcart Launches New Educational Program for Merchants to Enhance Their Mobile App Strategies

Martech Series

Tapcart , a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced the launch of its new educational platform, Tapcart Academy. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon.

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DISCO Debuts Just Hearsay, a New Podcast Series Featuring Deep Conversations with Legal Tech and Innovation Luminaries

Martech Series

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.