Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. Get MarTech! One constant in Ruth’s career: teaching. In your inbox.

Education 77

Education Brand Awareness MarTech Conversion 77

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions?

Media 103

Media Marketing Machine Learning MarTech 103

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The website educates the users about its services and encourages them to browse further.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

OCTOBER 23, 2023

How Plaid uses social data to hone in on brand perception San Francisco-based fintech company Plaid allows consumers to connect their financial accounts to their favorite apps and services without compromising safety and security. Education is often lacking in the world of neurodiversity, and people don’t know where to get information.

Media 110

Media Education Brand Awareness Audience 110

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

JUNE 13, 2022

FAST Accelerator startup participants were chosen from over 800 applications, representing diverse industries, including education, fintech, agtech, sustainability and health. ” Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. Marketing Technology News: Only 5%?

Education 81

Education Brand Awareness MarTech Marketing 81

Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. At the other end of the scale, shopping and education sites do not tend to perform as well. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JULY 26, 2022

The Digital Journey Award: Varian, a Siemens Healthineers company, and a leader in the field of vital cancer-fighting technologies and solutions for clinical partners and their patients, used digital experiences to educate and train oncology medical professionals on their products.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas. Set attainable, measurable goals.

Audience 88

Audience Education Impressions Conversion 88

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. Creating a new market category should be about market education and socializing the new category.

Marketing 73

Marketing Education MarTech Brand Awareness 73

Martech

JANUARY 5, 2023

This key result will demonstrate that we are succeeding in educating the rest of the department on the value that we bring and the resources it takes to perform our jobs to the best of our ability. Increasing brand awareness? Get MarTech! Identify target audience. Identify what the CMO is most focused on. In your inbox.

Marketing 95

Marketing Education ROI Communications 95

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. The Times is no stranger to immersive journalism, and they have been at the forefront of leveraging AR and VR for education. The New York Times’ AR mask experience.

Education 103

Education Communications Audience Brand Awareness 103

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Corporate marketing is now aligned with revenue metrics focused on and rewarded for not just bolstering brand awareness or increasing the number of social posts or web traffic generated from social media. Get MarTech!

Finance 88

Finance ROI Brand Awareness Marketing 88

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda.

Marketing 101

Marketing Audience Brand Awareness Conversion 101

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. The post Content marketing: What it is and why marketers should care appeared first on MarTech.

Marketing 126

Marketing SEO ROI Conversion 126

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective? Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. a case study, additional zero-touch tactics/assets, etc.)

Marketing 99

Marketing Brand Awareness Click Through Rate Audience 99

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. This helps in content marketing and customer education. Get MarTech! Start by measuring the same things at consistent intervals. In your inbox.

Marketing 108

Marketing A/B Testing Machine Learning Finance 108

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Consultants fine-tune your online presence and boost brand awareness. They bring best practices to clients earlier than DIY education allows. Well, some people live and breathe digital marketing.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 85

Brand Awareness ROI Click Through Rate Conversion 85

Ad Monsters

SEPTEMBER 16, 2022

He works across the video AdTech & MarTech ecosystem to execute strategies that improve digital audience targeting, contextual viewing experience, and yield management to maximize revenue for premium Programmers, Publishers, and Brand Marketers.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Brid.tv

APRIL 9, 2024

And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options. The platform is made to cater to educational institutions, media companies, and other organizations that require video solutions for internal communications, marketing, training, and other purposes.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Brid.tv

JUNE 5, 2023

And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options. The platform is made to cater to educational institutions, media companies, and other organizations that require video solutions for internal communications, marketing, training, and other purposes.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Martech

DECEMBER 21, 2023

Define specific measurable outcomes, which can include brand awareness, lead generation, peer networking and education. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

MarTech 75

MarTech Brand Awareness Audience Education 75

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 113

Marketing Audience Brand Awareness ROI 113

Martech

AUGUST 10, 2023

Relying on data-driven decisions will help you create a blogging strategy that aligns with your business goals, attracts the right audience and fosters brand awareness and loyalty in today’s competitive digital landscape. Get MarTech! In your inbox. Business email address Subscribe Processing.

SEO 95

SEO Conversion Rate Audience Brand Awareness 95

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Get MarTech! The post A B2B marketer’s guide to long-form content appeared first on MarTech. In your inbox.

Click Through Rate 98

Click Through Rate SEO Brand Awareness MarTech 98

Martech

MARCH 15, 2022

Companies with poor branding end up having to pay 10% higher salaries. 90% of customers expect to have a similar brand experience across multiple channels, so make sure your branding spans all of the channels and platforms you have a presence on. 84% of marketers say brand awareness is the most important goal.

Marketing 139

Marketing Audience Communications Media 139

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness.

Marketing 145

Marketing SEO Conversion Audience 145