Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

Adweek

OCTOBER 4, 2024

Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona.

Conversion 279

Conversion Media Advertising Marketing 279

Adweek

FEBRUARY 15, 2024

You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes.

Conversion 336

Conversion Media Advertising 336

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? But that might not be the right conversation.

Retail 126

Retail Media Advertising Agency 126

Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 278

Conversion Audience Media Advertising 278

Martech

NOVEMBER 18, 2024

Many marketing teams are missing out because they think that conversion rate is just one metric. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Eyeballs for advertising. Enter ‘email list growth conversion rate.’

Conversion Rate 117

Conversion Rate Conversion Marketing MarTech 117

AdExchanger

FEBRUARY 18, 2025

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.

Conversion 74

Conversion Media Marketing Advertising 74

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Adweek

JUNE 11, 2025

ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in brand safety, for ad verification across the brand’s various advertising platforms.

Viewability 231

Viewability Ad Tech Conversion Media 231

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Adweek

FEBRUARY 14, 2024

While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told. X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform.

Advertising 338

Advertising Conversion Ad Tech 338

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 117

Media Advertising Ad Ops Non-Profit 117

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

Agency 97

Agency Advertising Communications Machine Learning 97

Adweek

FEBRUARY 18, 2025

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising.

Clickbait 220

Clickbait Conversion Advertising Media 220

Ad Monsters

JANUARY 16, 2025

As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Is the next chapter in the Advertising Safety or Brand Safety and Suitability conversations AI Safety? What is AI safety when it comes to advertising?

Advertising 105

Advertising Conversion Media Ad Ops 105

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function.

Advertising 86

Advertising Media Conversion Audience 86

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Digiday

JANUARY 7, 2025

Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations.

Machine Learning 89

Machine Learning Advertising Conversion Media 89

Adweek

MAY 21, 2024

Ads will be available in Google's AI Overview, formerly known as Search Generative Experience--its AI-powered conversational interface that answers search queries--and will.

Advertising 278

Advertising Conversion Marketing 278

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 71

Advertising Banner Audience ROI 71

Adweek

JUNE 17, 2025

By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate. Brands must now listen to and participate in conversations led by consumers, not control them. As technology changes how we connect, the art of storytelling remains timeless.

Media 215

Media Agency Conversion Marketing 215

Ad Monsters

JUNE 9, 2025

And, the agenda is filled with conversations about AI, commerce, and creativity in advertising that will be viewed through a queer lens. What were the gaps you saw in the kinds of content and conversations that typically happen on La Croisette? It’s just being viewed through a queer lens.

Conversion 73

Conversion Ad Tech Media Ad Ops 73

Adweek

JUNE 5, 2025

Unilever’s K18 Tests a New Frontier for Beauty Influencing: LinkedIn Whether you’re steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation.

Affiliates 234

Affiliates Display Advertising Marketing Conversion 234

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. Awareness Plans. Email: Business email address Sign me up! Processing.

Brand Awareness 124

Brand Awareness Conversion MarTech Advertising 124

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Welcome to this episode of the Marketing Vanguard podcast.

Marketing 182

Marketing Ad Tech Entertainment Conversion 182

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Time-sensitive reminder emails are proven to drive strong conversion rates, making them a powerful tool in the final days of Father’s Day campaigns.

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Adweek

JUNE 13, 2025

If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers. But Kerrygold’s latest brand trip is evidence that doesn’t have to be the case.

Food 288

Food Electronics Media Retail 288

Ad Monsters

JANUARY 29, 2025

With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? The Eternal Struggle of News and Advertising Advertisers love to talk about the importance of journalism. But the industry needs to find its swagger, to convince advertisers to invest.

Advertising 89

Advertising Audience Media Display Advertising 89

Digital Remedy

JUNE 12, 2025

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). In the 1960s, ELIZA became the first chatbot to simulate human conversation. But AI’s impact no longer stops at optimization.

Machine Learning 71

Machine Learning Advertising Ad Tech Audience 71

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. But it won’t be the last.

Cookies 121

Cookies Conversion MarTech Advertising 121

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” Google finally broke the stalemate.

Cookies 116

Cookies Conversion Education Impressions 116

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape. The takeaway?

Retail 202

Retail Media Fashion Audience 202

Adweek

JUNE 27, 2024

Shake Shack added a secret sauce to its latest advertising campaign: generative AI. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches.

Conversion 342

Conversion Agency Advertising 342