Spoton Digital Media

MAY 22, 2024

Machine Learning Machine learning is a type of artificial intelligence that teaches computers to analyze large volumes of data and identify trends in the data. It enables computers to learn, iterate improvements, and make suggestions. In marketing, machine learning is used primarily in predictive analysis.

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Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Enter the missing link: Advertising automation. What is Advertising Automation? Benefits of Advertising Automation.

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Automatad Inc.

JANUARY 15, 2024

So, to give you a heads-up, this post explores the different dimensions of programmatic video advertising, its efficiencies, challenges, and trending topics in a new light. CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets. Let’s get started.

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Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques.

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Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

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Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

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Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

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Advendio

MARCH 29, 2023

Worldwide spending on digital retail media advertising was projected to reach 110.67 Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Real-time data analytics allows retailers to evaluate the success of their campaigns and manage their advertising budget effectively.

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Ad Monsters

MAY 1, 2024

As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the show, producers place contestants in a room alone, and all communication occurs through screen.

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Ad Monsters

MAY 1, 2023

Generative AI took the ad tech world by storm, but is the new IT girl a fad that will fade away in a few years, or does it have the staying power to impact the future of the advertising ecosystem? Machine learning can highlight which customers are most likely to make a purchase based on their demographics and past purchase history.

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PubMatic

FEBRUARY 23, 2024

Team members from our Redwood City, New York and Cincinnati offices travelled to Pune, India to strengthen connections, foster communication, and align everyone with the company’s strategy for the new year. Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems.

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Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. Isn’t that just machine learning? What about ‘deep learning’?

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Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. AiAdvertising, Inc.,

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Basis

NOVEMBER 28, 2022

Burnout has been having a moment of late—basking in the dull afterglow of the COVID-19 pandemic and helping fuel the mass job-departure movement known as the Great Resignation —and its impact has been particularly acute in the advertising industry. Burnout is a beast, and the digital advertising industry is far from immune to its wrath.

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Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Reaching the Right Audience.

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Martech Series

OCTOBER 4, 2022

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion. LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

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Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

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Martech Series

SEPTEMBER 30, 2022

“We look forward to continuing our partnership with Snowflake and providing advertisers with the tools they need to understand and engage their prospects and customers in more ways and places.”. Data Science & Machine Learning. Marketing Technology News: Finding the Communication Sweet Spot. Business Intelligence.

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Ad Wisey

MAY 6, 2022

These include changing digital technologies and approaches in marketing and advertising, and the growth of social media. There are now more than 5 billion mobile users worldwide , and many of them spend so much time using their mobile gadgets for communication. Artificial Intelligence and Machine Learning.

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Basis

MARCH 20, 2024

Earlier this month, droves of marketers and advertisers descended on Austin, Texas to soak in the sights and insights of SXSW 2024. Podcasts Offer a Bargain in the Ad Landscape Podcasting increasingly stands as a contender in advertisers’ paid media strategies. and “What touchpoints or communications led you to change your mind?”

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Martech

MAY 18, 2023

Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

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AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. Tools like Boomtrain use machine learning to determine the optimal send times for each person.

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Martech Series

JUNE 22, 2022

Merton is tasked with overseeing the business development pipeline and new customer engagements as well as making sure the “voice of the customer” is communicated to the product and engineering teams. ArcSpan, commented, “The digital advertising industry is currently in a state of upheaval.

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Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Martech Series

NOVEMBER 18, 2022

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Privacy Compliance.

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. In the realm of B2B programmatic advertising, the implementation of VAST tags can serve as a catalyst for campaign success. But what is B2B programmatic advertising?

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AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. What are Marketing and Advertising Awards?

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Martech

OCTOBER 14, 2021

Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data.

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Martech Series

AUGUST 30, 2022

Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences.

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Lemonads

MAY 22, 2020

CPA Network vs Direct Advertiser - Which one is better? And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. For an affiliate network to work perfectly, both advertisers and publishers must first sign up to the network.

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Martech Series

JUNE 16, 2022

Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

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Martech Series

JUNE 6, 2022

The first of its kind event will bring together some of the world’s largest brands and agencies to discuss how AI and machine learning are helping brand marketers target their consumers more effectively. Mr. Howe added, “using a consumer’s identity and data to target advertising is on an irreversible path towards extinction.

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Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. White Label Solutions.

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Martech

JANUARY 12, 2022

Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Marketers may consider using customer experience platforms to deliver these real-time communications. Here are some effective ways marketers can leverage personalization in their customer messaging efforts.

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