Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?

Machine Learning 95

Machine Learning GDPR Search Advertising MarTech 95

Martech

JANUARY 12, 2022

Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Marketers may consider using customer experience platforms to deliver these real-time communications. Here are some effective ways marketers can leverage personalization in their customer messaging efforts.

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech

DECEMBER 9, 2021

Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Marketing 104

Marketing Machine Learning Communications Search Advertising 104

Martech

AUGUST 30, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 97

Machine Learning Retail MarTech Search Advertising 97

Martech

APRIL 28, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 109

Marketing Machine Learning MarTech Audience 109

Martech

JANUARY 20, 2022

That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Source: Tom Hannigan.

MarTech 118

MarTech Machine Learning Communications Marketing 118

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He also uses the art form to get a better sense of timing his communication.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52