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A marketer’s 2022 guide to Marketo: What it does today

Martech

Account insights and profiling to identify the right target accounts using data and AI. Mobile to communicate with customers using mobile devices. Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. Targeted, personalized display ads.

ROI 114
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16 marketing automation platforms your organization should consider

Martech

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.

Marketing 116