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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. They’ve also incorporated features that rely on machine learning and artificial intelligence for functions such as lead scoring, in addition to investing in the user interface and scalability.

ROI 117
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16 marketing automation platforms your organization should consider

Martech

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Target customers. Why we care.

Marketing 117