Adweek

JUNE 10, 2025

Names in the mix include WPP Media CEO Brian Lesser; Ogilvy CEO Devika Bulchandani; VML CEO Jon Cook; and Johnny Hornby, CEO of WPP’s communications agency division, who was recently appointed to the executive committee. That hasn’t stopped the publication of reports hedging bets on which current WPP execs might replace Read.

Agency 226

Agency Media Communications Marketing 226

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Omilia’s Pathfinder is designed to reduce conversational AI deployment times. AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Ad Rants

NOVEMBER 5, 2024

For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. Tailoring your messaging to reflect your audience's needs and preferences enhances the effectiveness of your communications.

Audience 150

Audience Marketing eCommerce SEO 150

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. Marketing is not advertising. Marketing is the same. Let me explain.

Conversion 132

Conversion Marketing Audience SEO 132

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

Marketing 121

Marketing Finance ROI Ad Targeting 121

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. How do you get there?

Education 113

Education Clickbait Communications Audience 113

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

MNTN

MARCH 10, 2025

Over time, these communications encourage consumers to donate and find other ways to contribute to your cause. How CTV Advertising Can Keep Your Funnel Full No two sales funnels look the samebut the best ones all have one thing in common: high-performing marketing that moves prospects seamlessly from awareness to conversion.

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Improved return on ad spend (ROAS) on an advertising-specific campaign. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. Advertising.

Communications 106

Communications MarTech Marketing Finance 106

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech Series

DECEMBER 19, 2022

A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Let’s explore four benefits of conversational commerce and why it represents the future of customer engagement.

Conversion 98

Conversion Retail Communications MarTech 98

Fuel Lines

NOVEMBER 8, 2018

It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms. Ability to communicate more directly with employees, customers, and other key stakeholders. CEOs who are social are perceived as better leaders and better communicators. Highly social CEOs are forward-looking.

Agency 238

Agency Communications Media Conversion 238

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 66

Media Advertising Ad Tech Audience 66

Fuel Lines

MARCH 22, 2018

Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years. Perich Advertising + Design will continue get to new clients from personal networks and referrals as it has over the past 30 years. Facebook. ?Email

Agency 254

Agency Communications Education Audience 254

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. This is the central question many marketing leaders face as they look to scale account-based advertising without diluting its impact.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Ad Monsters

APRIL 15, 2025

With his first experience training a new hire under his belt, hes thinking more than ever about how to communicate complex ideas clearly, a skill just as valuable as any line of code or data point. That said, the conversation is starting to shift. Is that something you think about from a yield perspective? JL: Definitely.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

JULY 25, 2024

For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. The mobile conversation continued in the weeks after the event.

Agency 117

Agency Fashion eCommerce Communications 117

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year. billion by 2034.

Advertising 97

Advertising Marketing Retail Audience 97

Ad Rants

AUGUST 16, 2024

This shift encompasses everything from green-friendly packaging to ethical advertising. Sustainable Practices Build Brand Trust Consistent, sustainable practices nurture brand trust among consumers, leading to conversions and loyalty during market disruptions.

Marketing 188

Marketing Communications Education Conversion 188

Ad Monsters

JUNE 19, 2024

Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. In fact, with Accelerate, advertisers are seeing a 52% lower cost per action than with classic campaigns. Here’s a guide including everything you need to know. “All it takes is five minutes.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 billion by 2033.

Audience 135

Audience Marketing Impressions Communications 135

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 122

Conversion Rate Advertising CPC CPA 122

Ad Monsters

DECEMBER 18, 2024

Digital advertising is a highly competitive chessboard where publishers must strategize intricate moves to stay ahead. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers. Rounding out the conversation was a call to action for publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Fuel Lines

MARCH 16, 2017

But, it’s not easy to find key differences between advertising agencies. Instead, provide communications and conversations where the focus is on your understanding of their problems. Marketing is where the prospect calls you. Differentiation from competitors is the foundation of all successful marketing.

Agency 268

Agency Marketing Communications Conversion 268

Fuel Lines

MAY 2, 2019

But, it’s not easy to find key differences between advertising agencies. According to research from the Association of National Advertisers (ANA), ‘Fortune 500 companies have an average of 17 agency relationships. Instead, provide communications and conversations where the focus is on your understanding of their problems.

Agency 254

Agency Communications Conversion Marketing 254

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. Voice search and conversational marketing are set to gain prominence in user engagement. Streaming volume, advertising options and targeting options will improve.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What is EU UCP?

Advertising 106

Advertising Cookies GDPR Communications 106

Basis

FEBRUARY 17, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. a conversion).

CPC 98

CPC Advertising Click Through Rate Demand Side Platform 98

Martech

APRIL 30, 2025

Brands can get awareness quickly through advertising campaigns and distribution partnerships. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Transparent communication. Ethical practices.

Communications 92

Communications Brand Awareness Marketing Conversion 92

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals. and the U.S.

Marketing 133

Marketing CPL CPA Finance 133

Ad Monsters

MAY 15, 2024

The hurdles with initiatives like this are most often around communication – ensuring our clients and staff see the connections between our five agencies and how each is best in its class, yet they’re even better when together. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 116

Conversion Retail Machine Learning Marketing 116