Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. And in the modern marketing world, that’s a crucial balance to get right.

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Cookies Geo targeting Real Estate GDPR 83

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

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Advertising Marketing Retail Ad Tech 52

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative. Privacy-Compliant Geotargeting.

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Cookies Geo targeting Real Estate GDPR 62

VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers.

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VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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Retail Media Agency Ad Tech 97

Ad Monsters

JUNE 28, 2022

These solutions rely on third-party cookies to collect anonymous audience data from multiple sources and bucket that data into broad segments using algorithms and selective methods of identity resolution. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo is expanding its advertising offering on the website and app, the company has announced.

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VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” Top Stories Warner Bros.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Cookies Ad Targeting GDPR Advertising 52

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Fortunately, white label technology (WL) is the way to create branded products with ease.

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Ad Exchange Ad Tech Non-Profit ROI 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. AdsCompass has been around for almost a decade and this ad network has quietly established itself as one of the top options for both publishers and advertisers.

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Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

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Machine Learning Conversion Rate Manufacturing Finance 52

Digiday

NOVEMBER 20, 2022

However, because marketers generally don’t own the web pages through which they’re advertising or selling goods, contextual personalization is less frequently available to them beyond general site and category targeting. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

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Marketing Retail Ad Targeting Conversion 64

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Prioritize and target audiences. Reduced costs.

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Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Opportunity to reach younger audiences. of digital display ads in the U.S.

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Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

Users are increasingly wary of how mainstream engines use their data, from tracking searches to profiling users for targeted advertising. Ad-Free Experience or Safe Advertising: By offering an ad-free experience or vetting advertisements carefully, these search engines reduce the risk of malicious ads that could lead to compromised security.

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Marketing SEO Non-Profit Fashion 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements.

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