illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

Advertising 52

Advertising Cookies Brand Lift Machine Learning 52

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. After that, how you can improve prompts to get even better answers from me.

Advertising 95

Advertising eCommerce ROI Audience 95

Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

VideoWeek

MAY 15, 2024

More specifically, they should make sure they’re equipped to collect data on their audiences, preferably down to the level of an individual, and make sure that data is organised in a way which is useful for advertisers. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 102

Cookies Ad Server GDPR Ad Ops 102

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? Signal loss is more than just a buzzword.

Advertising 73

Advertising Cookies Non-Profit CPA 73

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

The Ad Tech Blog

JANUARY 31, 2024

Fake Attention When you are spending ad dollars, you are competing with other advertisers. owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. False positives can have severe repercussions, unfairly penalizing legitimate publishers or advertisers.

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GDPR Ad Tech Retail ROI 130

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers. How identity resolution helps you know your audience.

Audience 82

Audience Cookies Machine Learning Viewability 82

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

Ad Monsters

OCTOBER 20, 2022

It is essential that publishers and advertisers find ways to collect user data that does not cross the line of consumer ethics. We understood the frustration clients, brands and publishers were having to leverage a very imperfect method to identify customers into addressable advertising. . We saw an opportunity to do better.

Audience 73

Audience Cookies First-Party Cookies Ad Tech 73

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. It’s all increasing advertisers’ need to be more nimble, agile, and creative as they strive to reach consumers on the channels where they’re spending time—and to do so with messages that resonate within the larger economic context.

Advertising 59

Advertising Cookies Impressions Audience 59

Digital Turbine

SEPTEMBER 7, 2022

For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . 83% of World Cup viewers are likely to consider purchasing a product that they have seen advertised. Advertisers should be careful not to squander that opportunity. . Talk about brand safety!

Audience 52

Audience Retargeting GDPR Advertising 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. It felt like every click was captured, packaged into an audience segment, and sold to anyone who wanted it. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.

Audience 52

Audience Header Bidding Cookies GDPR 52

illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. Not the first delay for cookieless Let’s rewind a bit.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 79

Advertising GDPR Click Through Rate Audience 79

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

GDPR 78

GDPR Cookies Real Estate Non-Profit 78

Brid.tv

JANUARY 5, 2024

But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ? With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

Cookies 68

Cookies GDPR First-Party Cookies Ad Tech 68

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. These insights help advertisers narrow down their target groups. How Does Behavioral Targeting Work?

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

InMobi

JULY 10, 2020

When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. With apps being such a part of everyday life, all brands need to reach out to consumers in-app and know how they can extend their audiences onto mobile. But they are the most prevalent.

Audience 52

Audience Cookies First-Party Cookies GDPR 52

YieldBird

DECEMBER 9, 2021

With this new feature, we can take a closer look at advertisers and learn more about how they are buying (or not) our inventory. Analyze the behavior of Advertisers. Bids are listed in 0.10$ buckets, however, it is essential to remember that not every Advertiser chooses to reveal their bids to Publishers. Table of contents.

CPM 52

CPM GDPR Advertising Audience 52

VideoWeek

SEPTEMBER 9, 2022

The move is part of a strategy by Meta to scale back Instagram’s shopping features, shifting its e-commerce efforts to measures that drive advertising directly. IAB Europe vs GDPR to be Heard at Europe’s Highest Court. Almost half reported a limited understanding of their audience, resulting in misaligned priorities.

GDPR 52

GDPR Media Audience Ad Tech 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

Advertising 98

Advertising GDPR Banner Healthcare 98

AdExchanger

AUGUST 15, 2023

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting.

Cookies 98

Cookies Advertising Audience GDPR 98

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Digital Turbine

JANUARY 16, 2024

As of January 16, 2024, the rules of consent management for advertising purposes have changed for good. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. However, a standardized approach was as elusive as the perfect storm. The IAB’s TCF 1.1

GDPR 52

GDPR Mobile Ads Audience Advertising 52

VideoWeek

OCTOBER 24, 2022

Earlier this month CTV advertising platform Publica appointed Steph Miller as its new commercial director for the EMEA region, part of the company’s international expansion. TV viewers and advertisers expect a premium and seamless viewing experience, Publica empowers CTV publishers to create these experiences at scale.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Ad Monsters

JANUARY 30, 2024

In response to Italy’s DPA, they said, “We believe our practices align with GDPR and other privacy laws, and we take additional steps to protect people’s data and privacy. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25. We want our AI to learn about the world, not about private individuals.

GDPR 89

GDPR Ad Ops Pop-Up Audience 89

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81