Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Digiday

DECEMBER 15, 2022

The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Wilderness Agency.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 72

Advertising Education Audience Cookies 72

AdPushup

NOVEMBER 16, 2022

Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of programmatic ad-buying platforms.

Agency 52

Agency Media Ad Ops Native Advertising 52

More About Advertising

MAY 27, 2015

The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear enough that it’s plugging P&G products, especially Max Factor. If you want a really painful five minutes of viewing, it’s here.

Native Advertising 67

Native Advertising Advertising Media Agency 67

Digiday

NOVEMBER 15, 2022

For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Best Community Management Strategy Wilderness Agency. Warner Bros. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. Nothing new there. And it’s not just one group that can achieve change on its own.

Clickbait 67

Clickbait Advertising Ad Tech Demand Side Platform 67

Martech Series

AUGUST 3, 2022

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers. Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021.

Native Advertising 52

Native Advertising Retail MarTech Agency 52

NewProgrammatic

JANUARY 26, 2022

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. LeadsCon 2022 When? March 21st – 23rd Where?

Affiliates 52

Affiliates Advertising eCommerce Retail 52

InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

Conversion 52

Conversion Native Advertising Advertising Conversion Rate 52

Advertising to Baby Boomers

NOVEMBER 26, 2019

* The following post is about advertising to baby boomers. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes. Few people admit to ‘liking’ advertising. Or maybe a lot has changed. There were complaints, and things changed.

Native Advertising 64

Native Advertising Agency Advertising Marketing 64

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. Advertise Your CBD Products as Health and Wellness Solutions.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

JANUARY 5, 2023

I don’t think there’s just going to be a year [when] everything falls off a cliff,” said one agency executive. The idea that the upfront should go away or that large advertisers should not participate in reserving media via the upfront is a step too far. Geoffrey Calabrese, chief investment officer at Omnicom Media Group.

Brand Awareness 74

Brand Awareness Agency Audience Native Advertising 74

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. In times of economic instability, businesses often exercise caution and tighten their financial belts, leading to reduced advertising expenditures.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Advertising to Baby Boomers

NOVEMBER 29, 2016

Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. They’ve been coming and going for years: 07 December 2012 What is Digital Advertising? … The newest buzz-phrase has me completely baffled: Native Advertising.

Native Advertising 56

Native Advertising Food Advertising Media 56

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

MARCH 11, 2022

“People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID).

Native Advertising 112

Native Advertising MarTech Agency Marketing 112

More About Advertising

SEPTEMBER 6, 2016

Today we learn that plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.

Native Advertising 45

Native Advertising Media Advertising Ad Tech 45

Digiday

MAY 2, 2023

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. The company’s content studio, Brand Partnership Studio (BPS), helps brands and creators collaborate to craft innovative campaigns that stand out from traditional advertising initiatives. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

All About Advertising Law

NOVEMBER 10, 2014

The Bureau Director and Commissioners do not have cameos in next month’s final installment of the Hobbit (and no, this is not strategically placed native advertising #notanad ). The agency last week announced a settlement with several “patent assertion entities” (which some lovingly call trolls), including a Texas-based law firm.

Native Advertising 40

Native Advertising Agency Advertising 40

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

All About Advertising Law

AUGUST 1, 2016

The FTC’s goal is for companies to provide clear and conspicuous disclosure of sufficient information for consumers to evaluate the true source of sponsored native advertising content. Leave it to the Kardashian clan, however, to come up with an even more novel way of complying with the FTC’s disclosure requirements.

Media 40

Media Native Advertising Agency Advertising 40

InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Digiday

OCTOBER 4, 2022

The company’s advertising technology solution SmartProposal uses artificial intelligence to instantly build high-performing omnichannel media proposals based on industry-specific recommendations and real data from hundreds of thousands of media campaigns. Since the launch, nearly 15,000 websites have been using Green PMPs, and more than 15.6

Viewability 69

Viewability Healthcare A/B Testing Food 69

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Fuel Lines

MAY 5, 2013

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.

Agency 279

Agency Communications Entertainment Native Advertising 279

All About Advertising Law

APRIL 4, 2017

And it takes a village — every actor in the influencer stream has responsibility from the brand to the digital media, PR or influencer agency to the influencers themselves. This most recent sweep focuses on if and how paid influencers are disclosing their material connection to an advertiser. So back to the warning letters.

Education 40

Education Native Advertising Advertising Media 40

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? This graph clearly shows that even though the percentages are not increasing fast, the spending on programmatic advertising is growing every year. In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

All About Advertising Law

OCTOBER 10, 2017

The hotel was home Sunday night not just to incoming advertising lawyers at firms and in-house, but also to many of the golfers in town for the 2017 Presidents Cup. Laura is known to all who participate in the self-regulatory process as a staff lawyer at NAD since 2012 and frequent speaker at advertising conferences. Her mission?

Native Advertising 40

Native Advertising Advertising Communications Audience 40

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52