Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Fuel Lines

APRIL 30, 2019

Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. With other personnel hires throughout lower level positions and manager level positions, agency relationships will likely be affected.

Agency 196

Agency Brand Awareness MarTech Media 196

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

MAY 17, 2023

In light of the digital boom, online advertising costs have gone up and data privacy initiatives have obscured measurement, rendering the current digital ad landscape expensive and murky. Continue reading this article on digiday.com.

Advertising 79

Advertising Marketing Brand Awareness Audience 79

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 61

Brand Awareness Conversion Education Affiliates 61

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. Different businesses have different needs.

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? Finding the best Facebook marketing agency near you could be the game-changer your business needs. These specialized agencies have the tools and expertise to amplify your online presence and turn clicks into customers. What Are Facebook Marketing Services? Proven track record.

Agency 52

Agency Marketing Conversion Rate Audience 52

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. As we look forward to 2023, I’m most excited about our overall ability to empower brands to challenge traditional advertising tactics and become more relevant to consumers through partnerships.”.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Digiday

JULY 12, 2022

Social media is part of nearly every agency’s strategy when it comes to driving sales and brand awareness for their clients. It turns out that agencies are investing quite a bit in paid advertisements on social media for their clients, versus posting organic social content, according to Digiday+ Research.

Agency 60

Agency Brand Awareness Media Marketing 60

Ad Monsters

JANUARY 13, 2023

A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. . That’s what happens in the first nationwide brand awareness TV Campaign from Catalina Crunch. Pretty funny stuff, huh?

Advertising 98

Advertising A/B Testing Audience Agency 98

Digiday

MARCH 31, 2024

But as the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point. That’s exactly why the brand stuff is getting more money,” Sharma said. Because the challenge now is: How do you become interesting to buy?

Brand Awareness 74

Brand Awareness Marketing Agency Media 74

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

Advertising 66

Advertising Brand Awareness Brand Lift Agency 66

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. As the continual digital transformation shapes advertising, clients are asking for different metrics to reflect trends ranging from immersive and social content to connected TV.

Retail 66

Retail Agency Click Through Rate Brand Awareness 66

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%).

Brand Awareness 108

Brand Awareness Marketing eCommerce ROI 108

AdExchanger

JANUARY 3, 2023

The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger. In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.

Agency 103

Agency Marketing Brand Awareness Retail 103

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JULY 7, 2022

Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Evaluate your marketing agency. This can often require a big investment that may not see a return on for some time.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Digiday

NOVEMBER 2, 2022

For the 70-year-old brand, television advertising isn’t entirely new, but it has been an underutilized channel, Price said. million on advertising, up from $5.2 Still, there’s value in television advertising, said Steve Wendling, group director of media at MMI Agency. So far this year, Canon has spent about $6.6

Advertising 67

Advertising Brand Awareness Video Ads Media 67

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Any first-party data (I.e.,

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. The result? The simple logic was visibility.

Marketing 122

Marketing Brand Awareness Audience Media 122

Digiday

DECEMBER 15, 2022

The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Digiday

OCTOBER 17, 2022

That might be why myriad panels kicking off this year’s Advertising Week in New York, a hybrid event, focused on how to get the attention of Gen Z. It likely led to Gen Z having a shorter attention span which makes it crucial for marketers and agency execs to find ways to get their message across quickly. Sara Guaglione.

Advertising 70

Advertising Marketing Communications Brand Awareness 70

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 61

Media Agency Ad Tech Brand Awareness 61

Basis

OCTOBER 24, 2022

Maintain Brand Awareness with Personalized Messaging. There are several strong arguments in favor of investing in brand awareness during a recession. Back in 2008, during the Great Recession, brand messaging outperformed performance marketing 80% of the time. That’s a lot of different tabs to toggle between!

Brand Awareness 84

Brand Awareness Marketing Education Audience 84

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 82

Brand Awareness Conversion Communications Media 82

Digiday

FEBRUARY 9, 2023

The Super Bowl is always high stakes for advertisers — but this year expect more hair-raising, goosebump-inducing and heart-churning than ever before from senior marketers. Instead, they’re having to be smarter about how they advertise around the game. They can’t afford to go for broke on brand awareness alone.

Advertising 66

Advertising Brand Awareness Agency Media 66

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

SEPTEMBER 30, 2022

“I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again. million on advertising; the company spent $4.7 million on advertising throughout 2021. The brand is also available in retailers like Nordstom, Dillards and Anthropology.

Advertising 67

Advertising Marketing Retail Affiliates 67

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. And even despite the turbulence caused by the loss of the third-party identifiers upon which programmatic was built, the medium is standing its ground as advertisers embrace a raft of new, versatile, privacy-friendly targeting solutions. All this is to say: marketers have it tough. in 2022).

Advertising 75

Advertising Pop-Up Retail Real Estate 75

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Related: What to Expect from Working with a Programmatic Agency. Facebook and Google recently reported that they are seeing advertiser pullbacks. You'll earn greater exposure and brand awareness. Why Cutting Your Marketing Budget Now May be a Bad Idea.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Digiday

JUNE 13, 2022

ran from May 25 – 27 and had eight sponsors on board, all of whom were focused on establishing themselves with a Web3 -native audience and create interactive brand awareness campaigns, said Jeff Mazzacano, svp of brand partnerships at Complex Networks, which was acquired by BuzzFeed last year. This year, ComplexLand 3.0

Advertising 63

Advertising Brand Awareness Entertainment Audience 63

Digiday

MARCH 23, 2023

At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, publishers that center around producing newsletters say they are growing their subscribers to those emails and the ad revenue they are attracting with them. This growth could be due to a variety of factors.

Advertising 76

Advertising ROI Media Brand Awareness 76