Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 97

Agency Advertising Communications Machine Learning 97

Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

Affiliates 312

Affiliates Agency Advertising Ad Tech 312

Adweek

JANUARY 2, 2025

In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week.

Advertising 277

Advertising Education Entertainment Agency 277

Adweek

JUNE 22, 2025

Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.

Agency 188

Agency Fashion Advertising 188

Adweek

JUNE 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights U.S. Ad Agency Employment Dips As Overall Job Market Grows Agency employment is down nearly 4% from its peak two years ago DNY59/Getty Images By Paul Hiebert --> While the U.S. In contrast, positions at U.S.

Agency 165

Agency Marketing Advertising Media 165

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.

Media 249

Media Advertising Audience Agency 249

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 IPG’s Weber Shandwick Collective, which already works with the company, will be the lead agency. Creative, held by Omnicom’s BBDO and DDB agencies, was not under review. billion per COMvergence. In March, the U.K.-headquartered

Media 327

Media Agency Ad network Food 327

Adweek

JUNE 20, 2025

The agency has reclaimed Network of the Year status from 2024 winner Ogilvy. The win comes one year after the agency appointed Alex Lubar as its new chief executive officer (CEO) and Chaka Sobhani as its global chief creative officer (CCO). Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025.

Entertainment 299

Entertainment Agency Media Advertising 299

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312

Fashion Agency Advertising 312

Adweek

FEBRUARY 12, 2025

agencies, most recently as ECD at BBDO New York for five years. Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.

Agency 202

Agency Advertising 202

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

JUNE 17, 2025

Brazilian agency Artplan created “Nigrum Corpus” for pharmaceutical brand Idomed, using rich, haunting visuals to convey the hidden emotional toll of chronic pain. Through high-detail production and symbolic imagery, the campaign elevated product advertising into a visceral artistic experience. Follow all the Cannes Lions winners here.

Pharmaceuticals 290

Pharmaceuticals Entertainment Agency Media 290

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 127

Agency Impressions Marketing Conversion 127

Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. ban slated for January.

Agency 312

Agency Advertising 312

Adweek

JANUARY 9, 2025

TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year.

Agency 331

Agency Media Advertising 331

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. ad network for seven years. Notable acquisitions under Read include the purchase of U.K.

Agency 261

Agency Ad network Media Entertainment 261

Adweek

JUNE 19, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Michael Kassan Sees More Holdco M&A in the Next Year The 3C Ventures head says Omnicom-IPG is just the start of agency consolidation Michael Kassan makes bold predictions at Cannes. Email SUBSCRIBE Loading.

Agency 241

Agency Entertainment Media Marketing 241

Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. Omnicom announced on Monday (Dec.

Agency 312

Agency Advertising 312

Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Flodesk Taps VCCP as First Creative AOR Though Girl&Bear is part of VCCP, it also works with external production companies, creative agencies, and other third parties.

Agency 243

Agency Entertainment Advertising Media 243

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Adweek

JUNE 8, 2025

Read’s overall CEO tenure has been marked by agency brand consolidation, streamlining WPP’s IT operations, and more recently, investments in AI. Amid this, the company has rebranded GroupM to WPP Media and laid off an undisclosed number of staff in a reorg aimed to streamline its offering.

Agency 266

Agency Ad network Media Advertising 266

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Advertising 127

Advertising Machine Learning Cookies Agency 127

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. One approach is to hire more staff.

Media 117

Media Advertising Ad Ops Non-Profit 117

Basis

JUNE 6, 2025

Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity.

Advertising 98

Advertising Agency Communications Audience 98

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 325

Retail Advertising Media Agency 325

Adweek

JANUARY 24, 2025

Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue. Poppi declined to share further details about the creative.

Advertising 290

Advertising Agency Food 290

Adweek

JUNE 10, 2025

Jackson Parsey, who was previously R/GA’s SVP and global managing director of brand design and consulting, will lead the agency’s global strategy team. She fills a role that has been vacant for more than a year, after former global CSO Tom Morto n departed from the agency in early 2024 after an eight-year tenure.

Agency 185

Agency Communications Media Advertising 185

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

Agency 291

Agency Media Advertising 291

Adweek

JUNE 25, 2025

Baby Teeth, the creative company founded by ex-advertising execs Lynsey Atkin, Rebecca Lewis, and Chris Watling, is part of a wave of startups emerging from industry upheaval

Entertainment 136

Entertainment Advertising Agency 136

Adweek

JUNE 17, 2025

The campaign was advertised at stadiums in cities like London, Munich, Manchester, and Milan, ultimately earning the game a 150% increase in new players and 7.9 Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC. billion media impressions. Follow all the Cannes Lions news here. Prior to joining in Aug.

Entertainment 306

Entertainment Impressions Media Advertising 306

Adweek

APRIL 23, 2025

Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.

Communications 296

Communications Agency Advertising 296

Adweek

APRIL 9, 2025

The used-car retailer is moving from The Martin Agency after a competitive review.

Agency 289

Agency Retail Advertising 289

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival. audreygkemp | audrey.kemp@adweek.com Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC.

Education 325

Education Impressions Media Advertising 325