Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

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Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.

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Adweek

JUNE 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights U.S. Ad Agency Employment Dips As Overall Job Market Grows Agency employment is down nearly 4% from its peak two years ago DNY59/Getty Images By Paul Hiebert --> While the U.S. In contrast, positions at U.S.

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Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 IPG’s Weber Shandwick Collective, which already works with the company, will be the lead agency. Creative, held by Omnicom’s BBDO and DDB agencies, was not under review. billion per COMvergence. In March, the U.K.-headquartered

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Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

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Adweek

FEBRUARY 12, 2025

agencies, most recently as ECD at BBDO New York for five years. Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.

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Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

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Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

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Adweek

JUNE 17, 2025

Brazilian agency Artplan created “Nigrum Corpus” for pharmaceutical brand Idomed, using rich, haunting visuals to convey the hidden emotional toll of chronic pain. Through high-detail production and symbolic imagery, the campaign elevated product advertising into a visceral artistic experience. Follow all the Cannes Lions winners here.

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Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

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Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

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Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

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Adweek

JANUARY 9, 2025

TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year.

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Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. ban slated for January.

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Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. ad network for seven years. Notable acquisitions under Read include the purchase of U.K.

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Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. Omnicom announced on Monday (Dec.

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Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. So what’s the current state of the RMN-advertiser relationship?

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Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

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Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Flodesk Taps VCCP as First Creative AOR Though Girl&Bear is part of VCCP, it also works with external production companies, creative agencies, and other third parties.

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Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

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Adweek

JUNE 8, 2025

Read’s overall CEO tenure has been marked by agency brand consolidation, streamlining WPP’s IT operations, and more recently, investments in AI. Amid this, the company has rebranded GroupM to WPP Media and laid off an undisclosed number of staff in a reorg aimed to streamline its offering.

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Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

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Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. One approach is to hire more staff.

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Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

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Basis

JUNE 6, 2025

Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity.

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Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

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Adweek

JUNE 10, 2025

Jackson Parsey, who was previously R/GA’s SVP and global managing director of brand design and consulting, will lead the agency’s global strategy team. She fills a role that has been vacant for more than a year, after former global CSO Tom Morto n departed from the agency in early 2024 after an eight-year tenure.

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Adweek

JANUARY 24, 2025

Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue. Poppi declined to share further details about the creative.

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illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

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Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

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Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

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Adweek

APRIL 23, 2025

Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.

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Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

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Adweek

APRIL 9, 2025

The used-car retailer is moving from The Martin Agency after a competitive review.

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Adweek

JUNE 10, 2025

Names in the mix include WPP Media CEO Brian Lesser; Ogilvy CEO Devika Bulchandani; VML CEO Jon Cook; and Johnny Hornby, CEO of WPP’s communications agency division, who was recently appointed to the executive committee. This could prove more than useful under WPP Media’s plan to provide clients with bespoke cross-agency teams.

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