Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 112

CPC Demand Side Platform CPM Media 112

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Over 300 employees were made redundant, bringing an end to a turbulent period for a company once regarded as one of programmatic advertising’s brightest and most promising stars.

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The Billion Dollar Ad Server Error Adomik, a data analytics company, identified that these high CPM bids caused tens of millions, possibly up to $100 million, in erroneous advertising bidding.

Ad Server 120

Ad Server Demand Side Platform Verification services CPM 120

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. Simply put, there is still a lot of margin to be made in the open marketplace from advertisers who don’t know or care about the supply they buy,” said Dan Larden, who runs the U.K. region of media consultancy TPA Digital.

Advertising 61

Advertising Ad Tech Demand Side Platform Agency 61

VideoWeek

FEBRUARY 29, 2024

Sophisticated targeting capabilities make it a more attractive proposition for SMBs, and many broadcasters and streaming publishers are lowering their minimum spend thresholds in order to attract new advertisers. Some, like Disney-owned Hulu, have launched their own self-serve platforms in an effort to attract SMB ad spend.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions. tons of CO2.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 67

Agency Media Ad Tech Demand Side Platform 67

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 66

Agency Header Bidding Ad Tech Demand Side Platform 66

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 66

Agency Media Demand Side Platform Ad Tech 66

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

Agency 85

Agency Media Demand Side Platform Ad Tech 85

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. All you have to do is ask the right questions.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. The agency, no doubt. “I

Media 65

Media Advertising Demand Side Platform Ad Server 65

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. There are also some benefits around better data enablement and sharing, particularly for activating sensitive 1st party data from the sell side.

Demand Side Platform 64

Demand Side Platform Advertising Ad Tech Ad Server 64

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Any first-party data (I.e.,

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. The programmatic advertising marketplace is essentially just a massive data marketplace,” Putley told Digiday. “I With about $2.3

Ad Exchange 61

Ad Exchange Agency Demand Side Platform Ad Inventory 61

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes.

Geo targeting 99

Geo targeting Demand Side Platform Ad Tech Audience 99

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

Demand Side Platform 90

Demand Side Platform Marketing MarTech Media 90

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94