Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube.

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Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

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illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. This blog post will break down the pricing models used by Facebook advertising agencies. Here are the most common pricing models used by Facebook ad agencies: 1.

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Digital Remedy

OCTOBER 2, 2023

As customer spending and viewing habits change and the demand for more unique and personalized experiences skyrockets, advertisers are responding by steering their budgets toward regional markets. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

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Digiday

APRIL 13, 2023

The growth of short-form video advertising may not be a great thing for TikTok. Money continues to pour into the short-form video app at a clip, despite the ongoing controversies over it. If this happens, it could be a chance for a company like Meta to carve out a bigger share of those ad dollars earmarked for short-form video.

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Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? In-stream vs. out-stream. In-stream vs. out-stream.

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Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI.

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Video Ads MarTech Audience Impressions 112

EGC Group

NOVEMBER 3, 2023

When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them.

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Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

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Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. million on advertising from January to June this year, up exponentially from the nearly $22,000 spent last year. advertisers are expected to spend $21.16 This year, U.S.

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Video Ads Brand Awareness Audience Entertainment 53

illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. The Martin Agency. The Martin Agency.

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Video Ads Agency Media Advertising 71

Digiday

SEPTEMBER 9, 2022

TikTok is rolling out new advertising options ahead of the holiday shopping season that it hopes will entice marketers and creators. Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.

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Video Ads Marketing Audience Advertising 70

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

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Fuel Lines

NOVEMBER 30, 2012

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

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Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

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Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

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Advertising Marketing Video Ads Audience 72

Digital Turbine

APRIL 10, 2023

With billions (yes, with a b) of people playing, it should be a no-brainer for brands to advertise in them. But for some reason, gaming revenue is growing at a slower pace than CTV or social media – with brands and agencies spending less than 5% of their budgets on the platform. seconds for mobile web video ads and 2.5

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Advertising Video Ads Audience Entertainment 52

illumin

JULY 8, 2019

and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. Check out how Nike celebrated the winners in it’s “Never Stop Winning” campaign located HERE (total views for this specific ad have reached 4,618,241)! It was a hard-fought battle between the U.S. Campaign Name.

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Digiday

JANUARY 16, 2023

And that will always be the big draw for advertisers — irrespective of economic or political tensions. Between the first three quarters of 2022 and the final one, we saw ad spending on TikTok rise 20%,” said Ben Allison, head of media operations at VaynerMedia. When this happens advertising tends to get less experimental.

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Advertising Video Ads Agency Media 77

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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MNTN

JUNE 26, 2023

When people imagine traditional television advertising, they might think of ads during a super popular sporting event or prime spots during their favorite cable shows. While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. Are advertisers taking note of these numbers?

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VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings.

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Video Ads Retail Audience Media 52

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 That’s why we’ve gathered 5 advertising technology trends you need to know for 2023 to stay up-to-date and ahead of the competition.

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Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

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VideoWeek

DECEMBER 8, 2023

Advertisers Waste Over One-Third of Programmatic Spend in ANA Report Advertisers could be wasting at least one-third of their programmatic spend, according to the Association of National Advertisers’ (ANA) latest supply chain transparency report.

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VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. The deadline for entries is May 3rd , so there’s less than four weeks left to submit an entry. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024.

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Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Luckily, political advertiser have long been comfortable with uncertainty.

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Digiday

NOVEMBER 2, 2022

For the 70-year-old brand, television advertising isn’t entirely new, but it has been an underutilized channel, Price said. It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. million on advertising, up from $5.2

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Digiday

JANUARY 31, 2023

This week’s Future of TV Briefing looks at the state of advertisers’ adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators. Shorts ads have primarily been aimed at direct-response advertisers as brand advertisers wait on audience growth, improved controls and more robust reporting.

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AdvertiseMint

AUGUST 20, 2023

Are TikTok ads safe? TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. Yet, questions persist regarding the safety of its ads. This article will discuss what you should know about TikTok ads, including the potential risks and the safety measures in place.

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Digiday

MAY 4, 2023

Roblox announced that advertisements would be coming to its virtual experience platform last year , with Roblox ads coming in the form of digital billboards, video ads and “Portals” that allow users to jump from one experience to another.

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VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

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