VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Contextual targeting for all. EXADS for example is offering tools for contextual targeting such as Keyword targeting and Key/Value Pairing targeting.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Unruly

MARCH 2, 2023

Pricing is not the only rule deciding this, it could also be that some types of ads, especially targeted ads, find a better position at the beginning or end of a break. If you don’t have enough ads available, just make the ad break shorter – Unruly’s ad server can do that!

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Ad Server Audience Advertising 52

Unruly

FEBRUARY 23, 2023

What efficiencies can modern CTV ad servers bring here? Modern ad servers are built for the transition from traditional linear TV to addressable TV, enabling greater control over the ad break behaviour so that it’s filled in an optimal manner and facilitates a high-quality user experience.

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Ad Server Audience Advertising 52

Paleo AdTech

NOVEMBER 6, 2023

In this brief (10:42) episode, Marty explains how the original DoubleClick ad server technology worked, based on a reading of the original patent, filed in 1996 and granted in 2000. Its title: “Method of Delivery, Targeting, and Measuring Advertising Over Networks.”

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Ad Server Advertising Ad Tech 52

Exchange Wire

NOVEMBER 15, 2023

Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, [.]

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Ad Server Advertising 52

VideoWeek

MARCH 20, 2024

Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data.

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Retail Media Ad Server Impressions 52

Digiday

MARCH 19, 2023

Separately, some commented that the utility of the Xandr ad server (one of Microsoft’s ad tech assets ) did not live up to expectations — some of Netflix’s earliest in-housing conversations centered around a potential new ad server.

Ad Tech 69

Ad Tech Ad Server Advertising Conversion 69

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Ad Server Advertising Video Ads Pop-Up 52

Ad Monsters

FEBRUARY 20, 2024

They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. “When users interact with these elements, publishers employing the GAM360 Audience Manager can channel hyper-segmented audiences towards their ad server.

Cookies 101

Cookies First-Party Cookies Ad Server Audience 101

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup.

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Header Bidding Ad Server Cookies Ad Inventory 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Monsters

MARCH 13, 2024

Video ads without content seem to be the direction publishers are moving with their testing so far. This allows an auto-playing, muted, audience targeted video ad to run via HTML and then close when finished. That’s the only scenario the IAB says is currently supported by the Privacy Sandbox.

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Fill rate Video Ads Ad Server Audience 122

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. Dave also founded TACODA, an early behavioral-targeting platform for digital ads acquired by AOL in 2007.

Media 52

Media Ad Server Ad network Ad Tech 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

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Ad Server Video Ads Communications Fill rate 52

TechCrunch Ads

JULY 12, 2022

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

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Ad Server Ad Inventory Ad Tech Audience 68

Brid.tv

FEBRUARY 13, 2024

Stripe, Primary Currency Change & More appeared first on Target Video. Changelog New Main payment processor is now Stripe, allowing additional payment options for publishers; Primary currency on the platform is the euro, but we will still support the U.S. Zendesk or email. Visit Brid.TV Zendesk Contact Us The post Platform Update 6.8.2.

Ad Server 68

Ad Server 68

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Clearcode

AUGUST 8, 2023

This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

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Ad Server Ad Exchange Demand Side Platform Ad network 52

MNTN

MARCH 24, 2023

Connected TV in the News Walmart Data To Be Used To Personalize Connected TV Ads Ad Age Innovid struck a deal with Walmart Connect to use the retail giant’s data to target and deliver personalized creative to shoppers on connected TV networks.

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Ad Server Retail Advertising Marketing 98

Automatad Inc.

MAY 9, 2023

Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Today, most video ads are sold by programmatic means, and a lesser volume of video ads are directly sold.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

JUNE 15, 2023

It serves as a bridge between publishers and advertisers, facilitating the buying and selling of ad inventory in real-time through an auction-based model. AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

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Advertising Demand Side Platform Ad Server Agency 92

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. The ad exchange compares and analyzes all the bids received against your requirements, such as floor price and line items.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This not only provides value to the player but also increases the chances of the player engaging with the ad.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). The score can also consider other factors such as ad targeting, ad placement, and ad optimization.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Martech

OCTOBER 25, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Video Ads SEO Ad Server Ad network 115

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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Ad Ops Ad Server Rich Media Viewability 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). Why Is PAAPI Important?

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Audience Cookies Ad Server Viewability 52

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. 81% of respondents that participated in a research project suggested they take notice of podcast ads more than they do of radio, TV commercials, billboards, and even digital ads on social media.

Agency 76

Agency Advertising Ad Server Impressions 76

Ad Monsters

MAY 23, 2022

It also allows the publisher to utilize many of Google Ad Manager’s targeting functionality and includes OAO’s programmatic partners to fill its unsold newsletter inventory. OAO’s custom video programmatic product, OAO AV , is a solution created by an ad ops team for an ad ops team.

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Ad Ops Ad Server Ad Tech Media 120

Ad Monsters

MARCH 10, 2023

We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare. As advertisers flock to ad platforms with true identity, they can target in ways they are already accustomed to, but with less fraud and at a smaller scale.

Cookies 96

Cookies Ad Tech Ad Server ROI 96

MNTN

FEBRUARY 9, 2024

The goal, in essence, is to create intriguing, high-quality television ads that will drive potential customers to engage with more in-depth content online. In other words, television has the power to shift your target audience into your marketing funnel. People Skip Ads. How Effective Is Advertising on TV?

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Advertising Marketing Retargeting CPA 98

Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others. And then we’re gonna target based on that?

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Ad network Cookies Ad Server Media 52