Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

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Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. In essence, it was a reporting glitch, not a billing error. The error lasted for 40 seconds on March 15 and had by then been resolved.

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Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

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Ad Inventory Demand Side Platform Ad Server Impressions 81

Ad Monsters

JULY 14, 2022

Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc. . Reporting Errors and Delays.

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Ad Ops Ad Server Advertising Impressions 120

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

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Cookies Ad Server Demand Side Platform Audience 90

Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Some caveats.

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Impressions Ad Server Ad Tech Media 69

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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MNTN

MARCH 24, 2023

Netflix Ad Supported Tier Is Getting Traction Forbes Netflix had one million ad-supported subscribers in the U.S. within the first two months, but the streaming giant is reportedly looking to upgrade their ad server capabilities. Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

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Ad Server Retail Advertising Marketing 98

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

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Martech Series

DECEMBER 27, 2022

The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond. The report Contextual Advertising – Global Market Trajectory & Analytics estimates that the global contextual advertising market will reach $376.2

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Ad Tech Ad Server Video Ads Cookies 98

Exchange Wire

JUNE 8, 2023

AdPlayer.Pro, a global provider of innovative online video ad tech solutions has reported the company’s Q1 2023 results. The post AdPlayer.Pro Video Advertising Technology Provider Reports Q1 2023 Results appeared first on ExchangeWire.com.

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Ad Monsters

MARCH 13, 2024

It’s something that was called out by the IAB Tech Lab in a recent report. You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. There is a major technical issue between VAST and PAAPI from the Privacy Sandbox.

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Fill rate Video Ads Ad Server Audience 122

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. And then the browser is also taking care of the reporting, on which a lot of the commercial is dependent. So that’s essentially what it is at the core. What are IAB Tech Lab’s other main areas of concern?

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Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” This comes as the U.K.

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Cookies Ad Server Ad Exchange Ad Inventory 115

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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Automatad Inc.

NOVEMBER 9, 2023

It is a client-side header bidding performed to call multiple demand partners simultaneously, collect their bids, and then send them to an ad server for final decision-making. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

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VideoWeek

OCTOBER 6, 2023

Reports suggest Altice, which has €60 billion debt, has appointed Lazard and BNP Paribas to oversee its assets disposal strategy. .” The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

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Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Today’s announcement adds the benefit of integrated reporting to the proposition for advertisers. “We

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Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Digiday

MARCH 19, 2023

However, as one source recently told Digiday, Netflix’s recent series of moves demonstrate “they’re serious about the ads business,” and with that in mind just what does the streaming giant have to do to realize its earlier predicted $1 billion-plus advertising business?

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Ad Tech Ad Server Advertising Conversion 69

Paleo AdTech

DECEMBER 10, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. GoTo (then renamed Overture) was acquired by Yahoo in 2003 for a reported $1.8 Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform.

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Ad Monsters

MAY 23, 2022

Beyond that, there’s no need to spend time training and managing new employees, allowing the publisher to spend more time on senior-level tasks, like focusing on strategic endeavors such as launching in-app ad formats, how to work in a cookieless world, or how to best jump into CTV and OTT. 2. Ad Serving Platforms.

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Paleo AdTech

DECEMBER 10, 2023

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011.

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Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

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Ad Targeting Ad Server Geo targeting Ad Tech 78

Paleo AdTech

DECEMBER 10, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

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Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

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Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Automatad Inc.

JANUARY 29, 2023

According to a report by Statista , around 70% of online publishing websites and 16% of the top 100 thousand U.S. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. connected to the ad server (for example, Google Ad Exchange).

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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