49. David Wamsley – running an AdAuction in the dot-com days
Paleo AdTech
DECEMBER 10, 2023
He is currently Founder & CEO at Rosebud Communications. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s.
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