Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Monetize More

NOVEMBER 28, 2022

So, if you’re thinking about using Google Ad Manager or are simply curious about what it can do, keep reading! The hybridized version of DoubleClick For Publishers & Google Ad Exchange. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. What is Google AdManager?

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. It then retrieves the corresponding ad from the DSP associated with the bid.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. You’ve just landed in the right spot! And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

VideoWeek

NOVEMBER 17, 2023

According to the report, four advertisers found broken links within the post-campaign reports for YouTube Select campaigns, a premium offering designed to run ads on the most popular YouTube channels. For two of these buyers, these dead links accounted for the majority of impressions within their reports. Mediaplus wins E.ON

Media 98

Media Cookies Affiliates Agency 98

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Is it interoperable?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Monetize More

JULY 28, 2022

Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72